Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Jewelry Brand to Know: Perez Bitan
L.A.-based Rachel Perez Bitan’s architecture background helps her to think outside the traditional jewelry box.
Los Angeles--If you’re a follower of L.A. boutique Roseark, the barometer for cool, independent West Coast jewelry design, then you’re likely familiar with Perez Bitan. The brand is featured in many an Instagram post and is instantly recognizable for its large-scale, geometric creations.
Designer Rachel Perez Bitan took up metalsmithing in high school, but it was her master’s in architecture that inspired her to think outside of the traditional jewelry box.
Today she has a metal studio in her home in Los Angeles where, rather than sketching, she creates three-dimensional models of design ideas out of whatever materials she has on hand before creating sterling silver versions by hand.
A behind-the-scenes designer for custom jewelry for a few local small businesses, Perez Bitan launched her eponymous line about two years ago at Roseark.
She has four collections so far. “Queen of the Cosmos” is inspired by a fictional character Perez Bitan created, and has spinning and interlocked spheres in rings, necklaces and even a tiara.
“Line and Shadow” features the designer’s signature three-dimensional triangles worn as rings and bracelets that are a play on traditional ideas of proportion and wearability.
“Diamonds for Lunch” is based on the designer’s best-selling snake design and breaks her typical geometric mold in favor of curving lines, while her latest venture, “Mountains and Valleys,” is a return to the theme with juxtaposed triangles that feel folded and origami-like. The starting price point for the collection is $315 for a sterling silver cuff.
Perez Bitan works largely in 18-karat gold and sterling silver, allowing for a wide range of prices. A sterling silver ring will start around $100 while certain one-of-a-kind pieces will go upward of $15,000.
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