The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Jade Trau Thinks Fancy Shapes with Forevermark
The Alchemy collection is the first Trau has designed exclusively for the diamond company.
New York--Jade Trau has incorporated Forevermark diamonds into her collections since she began designing five years ago, but her latest venture, Alchemy, is the first that is exclusive to the diamond company.
Alchemy is centered on different diamond cuts, with Trau assigning a different set of personality characteristics to the woman who would wear each.
“Like all my collections, the inspiration started with the diamond first,” Trau explained to National Jeweler.
“I was thinking about how people connect to diamonds and how different shapes bring out different feelings about myself as a woman. I made a list of every shape of diamond I could think of and next to that, explaining who they would be if each of them represented a caricature of a person.
"Forevermark diamonds inherently have so many of those incredible qualities that we possess as women--strength, beauty, individuality, integrity. Alchemy is the expression of that inspiration.”
The pieces featuring emerald-cut diamonds represent “The Vanguard,” a woman who is bold, confident and classic.
The pear-shaped diamond series has been dubbed “The Envoy,” representing a woman who is creative, artistic and brings people together. The Envoy is a woman who trusts her intuition and loves to connect with others.
There is a classic round diamond in the collection, which Trau named “The Sophisticate,” for the woman who has a natural grace and polish.
Lastly, the marquise shaped diamond is for “The Maverick,” a woman who follows her own path and isn’t afraid to take chances.
“I aspire to be The Maverick, but when I wake up in the morning I think I'm either The Envoy or The Sophisticate, depending on the day,” Trau said.
The Alchemy collection was shown to press and friends of Forevermark at a recent bash that also celebrated Forevermark’s Tribute collection.
It is comprised of pendants, stud earrings and stacking rings, featuring Forevermark stones set in 18-karat gold.
Retailers will be introduced to Alchemy at the Centurion show in 2018. The collection’s retail price point ranges from $1,000 to $10,000.
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.