SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
TrendsNov 21, 2017
Jade Trau Thinks Fancy Shapes with Forevermark
The Alchemy collection is the first Trau has designed exclusively for the diamond company.
Jade Trau’s latest collection using Forevermark stones, and her first exclusive venture for the diamond company, is all about different diamond cuts and the qualities they embody for the woman who wears them.
New York--Jade Trau has incorporated Forevermark diamonds into her collections since she began designing five years ago, but her latest venture, Alchemy, is the first that is exclusive to the diamond company.
Alchemy is centered on different diamond cuts, with Trau assigning a different set of personality characteristics to the woman who would wear each.
“Like all my collections, the inspiration started with the diamond first,” Trau explained to National Jeweler.
“I was thinking about how people connect to diamonds and how different shapes bring out different feelings about myself as a woman. I made a list of every shape of diamond I could think of and next to that, explaining who they would be if each of them represented a caricature of a person.
"Forevermark diamonds inherently have so many of those incredible qualities that we possess as women--strength, beauty, individuality, integrity. Alchemy is the expression of that inspiration.”
The pieces featuring emerald-cut diamonds represent “The Vanguard,” a woman who is bold, confident and classic.
These marquise diamond stud earrings set in 18-karat yellow gold represent “The Maverick,” or a woman who determines her own path and isn’t afraid to take chances.
A simple stacking ring, featuring an emerald-cut diamond, representing “The Vanguard.”
Trau’s cool, angular settings lend interest to classic pieces, like a round brilliant diamond solitaire pendant.
This show-stopping signet ring features a pear-shaped diamond, representing “The Envoy” personality type.
The pear-shaped diamond series has been dubbed “The Envoy,” representing a woman who is creative, artistic and brings people together. The Envoy is a woman who trusts her intuition and loves to connect with others.
There is a classic round diamond in the collection, which Trau named “The Sophisticate,” for the woman who has a natural grace and polish.
Lastly, the marquise shaped diamond is for “The Maverick,” a woman who follows her own path and isn’t afraid to take chances.
“I aspire to be The Maverick, but when I wake up in the morning I think I'm either The Envoy or The Sophisticate, depending on the day,” Trau said.
The Alchemy collection was shown to press and friends of Forevermark at a recent bash that also celebrated Forevermark’s Tribute collection.
It is comprised of pendants, stud earrings and stacking rings, featuring Forevermark stones set in 18-karat gold.
Retailers will be introduced to Alchemy at the Centurion show in 2018. The collection’s retail price point ranges from $1,000 to $10,000.
Editors' Picks
Sponsored by
More on Trends
The Latest
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on LovePart of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
Weekly QuizSep 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional SellingPeople aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' ListThe Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in MumbaiThe facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn EditionThe four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to RetireBernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California StoreThe relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 FriendsTwo metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s DeskThe bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley AwardThe American Gem Society presented the annual award to a former president of its board.
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to TransformationThe “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement AwardJewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.
PodcastsSep 16, 2026
Episode 9: Remembering Cindy EdelsteinTwo special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.
