Trends

Jewelry Brand to Know: little h

TrendsJul 20, 2017

Jewelry Brand to Know: little h

The pearl-focused label has garnered attention for its innovative treatment of the gem.

20170720_LittleH-3.jpg
Little h’s 14-karat white gold Grotto pendant with blue topaz and seed pearls embedded in a baroque pearl, and diamonds on clasp ($5,940)

Los Angeles--The pearl has experienced a renaissance in recent years and Hisano Shepherd, the designer of little h, is one of the reasons why.

Shepherd has garnered massive attention ever since she began slicing open the baroque freshwater pearls she favors and embedding their interiors with gemstones.

Her “Pearl Geode” designs have earned her numerous awards. This year alone, Shepherd won first, second and third place in the pearl category at the InDesign awards, making a clean sweep of the category.

She even took home the top honors in the diamond division, for her Trio ring, which features blue diamonds set in a white South Sea pearl and Akoya pearls.

As further recognition of her designs, InDesign bestowed the Cindy Edelstein Emerging Designer Award on Shepherd.

Shepherd’s accolades, including the awards she’s earned from the American Gem Trade Association and the Cultured Pearl Association of America, are not out of nowhere.

The designer is one of the heads of Los Angeles-based pearl company Pearl Paradise, and was creating jewelry long before making her way into the pearl industry.

“My mom wouldn’t let me get my ears pierced so I had to get really creative,” Shepherd explained of her earliest jewelry memories, “reverting pierced earrings into clip-ons and stuff like that.”

A high school class cemented her love of jewelry design, leading her to earn her BFA in Jewelry and Metalsmithing at California State University, Long Beach, and her MFA in the same field at the acclaimed program at the State University of New York, New Paltz.

Shepherd went on to teach jewelry design and work for a fashion jewelry company while creating her own pieces in her spare time.

“I just kept working in the industry and also making my own artwork, wearable jewelry, on the side,” she said.

She had always had a flare for the avant-garde and unusual. At one point, she thought felting was her ultimate calling.



“I thought that was my new direction,” said Shepherd. “I wanted to make something that was a crossover between fashion and jewelry.”

It was only when she met her husband, Jeremy Shepherd, the head of Pearl Paradise, that she began to consider a future in a medium less obviously suited to her style.

She explained: “Nine years ago I joined my husband’s pearl company. I started working with pearls exclusively. Pearl Paradise works predominantly in the classical style, really showcasing
the beauty of the pearls. Pearl Paradise is all about having the most niche pearls and making those accessible to our clients.”

For her own work, though, the overall design of a piece superseded the beauty of the materials.

“I saw a void in innovative or trendsetting jewelry. It was just lacking in pearls,” Shepherd said. “I just saw regular, classic-style mounting after mounting, and I found it quite boring and also not challenging.”

Shepherd decided to leave her creative mark on the classic gem.

“I took it upon myself that it would be my mission to reinvent the pearl and come up with something different and unique.”

In 2011, she launched little h, focusing on the organic shapes of baroque pearls.

Around the same time, she started Pearl Collective, an endeavor from Pearl Paradise that highlights innovative pearl designs from a range of design talents.

“Our settings at Pearl Paradise can be a little bit more demure so it’s more about showcasing the pearls themselves,” Shepherd explained. “For the Pearl Collective we wanted to go to the extreme and make it edgy and more accessible to the younger generation. We collaborated with designers to bring in some fresh ideas; these designers don’t necessarily come from a pearl background or a jewelry background so they give us fresh new takes on pearls and kind of reach a different market.”

For her own line, Shepherd’s pearl geode collection is the culmination of her decades of study, work and experimentation. The genesis of the idea can be found, fittingly, in the jewelry industry’s gemstone mecca, Tucson.

Little h employs baroque freshwater pearls, or soufflé pearls, a term Shepherd said was coined by Jack Lynch of Sea Hunt Pearls, in her designs, which provide the perfect starting point for her “geodes.”

“At least in the pearl community, freshwater pearls are kind of looked down upon as the least expensive type of pearl, but in my jewelry line I look for the finest freshwater pearls,” she said. “Typically for the soufflé pearls, because they have a hollow interior, it’s really the best housing for my stones.

“They come in such beautiful colors. Freshwater pearls are the only cultured pearls that come in a natural color of pink, purple and a kind of peachy tone--I’m just in love with those colors. It goes really well with a lot of different colored gemstones.”

Shepherd favors a wide variety of colored gemstones to adorn the inside of her soufflé pearls, but said that she’s acquired some blue topaz that she is excited to work with next.

Little h begins retailing at $900.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian
MajorsJul 08, 2026
Richline Group Promotes 2 Execs

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

Weekly QuizJul 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Police van outside of Musée Lalique
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée Lalique

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

Rio Grande Millgrain Wedding band and Round Diamond Engagement Ring
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal Collection

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

Saks Fifth Avenue door sign
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New Name

The luxury retailer is now called Exemplar Luxury Group.

Jade Ruzzo Lady Collection Compact Mirror Necklace
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a Lady

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

Blue Nile Montana sapphire jewelry
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire Collection

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

American Gem Society
GradingJun 30, 2026
AGS Opens 2026 Recertification Exam

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy