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Triton Launches Men’s Custom Design Program
Triton Custom allows consumers to design their own ring in four steps.
In four steps, Triton’s new Triton Custom program allows consumers to design their own mixed-metal ring.
Las Vegas--Men’s wedding band and jewelry company Triton has unveiled a new customizable ring program.
Presented for the first time at JCK Las Vegas, Triton Custom will allow consumers to design their own 14-karat gold and tungsten rings in four steps at participating retailers.
First, customers choose between a 6 and 8 mm band.
Next, they select a tungsten color that makes up the outer edge of the design--classic gray or a patented nano-coated black or white shade.
Then, they choose between 14-karat white, yellow or rose gold for the gold portion of the ring, and finally, one of 10 types of detailing.
Overall, there are more than 100 different ring possibilities and all retail between $595 and $795.
Triton also has designed displays specific to Triton Custom that will be available to its retailers.
Triton, which is known for its innovative approach to jewelry and various patents related to its use of tungsten, also has a patent pending for Triton Custom’s “seamless construction” process.
Triton Custom will be available to retailers this fall.
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