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TrendsFeb 09, 2016
Chamilia Gets Into the Stackables Game
The Swarovski brand has debuted a line of 28 rings priced between $30 and $70 that feature Swarovski Pure Brilliance Zirconia, Alpinite and Spinel crystals.
Chamilia’s “Heart Lock” ring from the Solitaire category ($45)
Cranston, R.I.--Chamilia, the Swarovski Group brand that offers personalized jewelry, has debuted a line of stackable rings for the North American market.
The collection includes 28 rings in four categories, all priced between $30 and $70 at retail. The rings are made in sterling silver and some feature Swarovski Pure Brilliance Zirconia, Alpinite and Spinel crystals.
The “Classic” category includes six stackable rings, with styles such as the “Forever” sterling silver band with a high-polished finish ($35), “One Thousand Wishes” sterling silver band with millegrain detailing ($30), and “Starry Eyed” featuring a Pure Brilliance Swarovski Zirconia set within diamond-shaped cutouts on a high-polished band ($50).
There are six sterling silver “Posey Bands” with messages featured in black enamel, such as “Live, Laugh, Love” ($35) and “Today, Tomorrow, Forever” ($35).
Chamilia also will launch four new sterling silver “Solitaire” ring styles, like the “Special Delivery” millegrain beaded band with a dove carrying a gold electroplated heart ($50) and the “Heart Lock” twisted rope band with a padlock heart charm ($45).
The final category is the “Soirée Birthstone” rings. All 12 rings are priced at $50 each and feature Swarovski Zirconia in shades that match the corresponding month’s birthstone, such as Dark Red Swarovski Zirconia for January (garnet).
Chamilia’s stackable rings will be available starting Jan. 15 and will be sold at select retail partners and on the Chamilia website.
“Stackable rings are a natural extension of the Chamilia brand,” said Catherine Ottaviano, vice president, global merchandising and marketing. “The rings very easily communicate the emotion and messaging so important to the brand, while making perfect gifts and collectible self-purchases for the woman who looks for sentiment in her jewelry.”
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