Editors

If I owned a jewelry store …

EditorsJul 02, 2015

If I owned a jewelry store …

Covering trends and new designers isn’t something I get to do a lot of here. It is not really my beat, so to speak.


But every once in a while, I run across some designers who really strike me, both personally and professionally, and I like to take the time to discuss why I like them, and why I think they’re somebody to whom retailers should pay attention.

The last time I got the chance to do this was back in February, when I highlighted the fabulous work of Ohio-based Michelle Pajak-Reynolds.

Never one to miss an opportunity to spotlight the work of some other fine females, today I present pieces from two women who are among my favorite designers in the industry: Jade Trau and London-based Imogen Belfield.

Jade Lustig is the founder and force behind the Jade Trau brand, and her foray into jewelry design is continuing a family tradition. Lustig’s grandfather is Solomon Trau, of Trau Bros., a large and well-respected diamond company that has long been a De Beers sightholder.

She started working alongside her grandfather when she was in her late teens, and eventually launched her own jewelry line with her husband, Barry Lustig.

 

[caption id="attachment_3140" align="aligncenter" width="310"]
Jade’s “Rae” wrap ring would be perfect for someone seeking a unique engagement ring, or an interesting right-hand ring. The mounting is 18-karat white gold with 0.40 carats of diamond pave (suggested retail price, $3,200, center stone not included).[/caption]

They are both lovely people, and Jade further endeared herself to me at the Couture show this year when she told me that my new haircut brought to mind Elisabeth Moss, who played the inimitable Peggy on Mad Men. Sigh. I love that kind of offbeat beauty.

But I digress. I honestly do think that Jade makes some of the most wearable-yet-original diamond jewelry today, something that could catch the eyes of consumers, particularly young consumers, looking for something a little bit out of the ordinary.

 

[caption id="attachment_3139" align="aligncenter" width="271"]
Inspired by antique pieces where scent was inserted as an antidote to the foul-smelling streets, Jade created this “Forget-Me-Not” 14-karat yellow gold perfume ring set with 0.38 carats of diamonds (suggested retail price, $6,050). The dome contains a perfume solid that smells of grapefruit, cypress, rose bulgar, orange blossom and jasmine.[/caption]

Jade’s jewelry is different. But it’s not so different that people will look at it five years from now and say, “What was I thinking?” like I do every time I pull that oatmeal-colored fringed vest
that clearly was made for a much taller person out of my closet. Good God.

The second designer I would like to highlight makes jewelry that would work well with unique pieces like my vest, which is in all honestly a cool piece of clothing but one that needs to find a home with a much taller friend.

She is the wonderful Imogen Belfield.

[caption id="attachment_3141" align="aligncenter" width="397"]
These three rings of Imogen Belfield are black ruthenium-plated silver set with topaz, sapphires and black, white and rough diamonds ($2,650 each retail). The designer did a shoot in Sedona, Ariz. after the Las Vegas show this year, as is evidenced by the red rocks in this picture.[/caption]

Imogen’s work first caught my eye in 2013 when I spotted her exhibiting as part of Stephen Webster’s Rock Vault at Couture. She was a sculptor before she got into designing jewelry, a fact that becomes evident almost as soon as you see her jewelry.

[caption id="attachment_3143" align="aligncenter" width="663"]
See what I mean about Imogen’s jewelry working well with unique clothing? I love this yellow gold nugget cluster “Finger Glove.” It is 18-karat gold-plated on 9-karat yellow gold set with rubies, emeralds, rough diamonds and hand-crushed pyrite ($8,279 retail).[/caption]

The collection she introduced at this past Couture show was called “Jurassic,” inspired by things that were buried long ago but found again.

Do I think Imogen’s jewelry belongs in everyone’s store? Absolutely not; but, if you think you have the kind of customer that would appreciate her edgy-yet-organic aesthetic, I would highly recommend checking out her line.

Imogen’s price points are great and trust me when I say that your customer won’t see many other pieces quite like those crafted by the London-based Ms. Belfield.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Weekly QuizAug 13, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

Jean Dousset Westfield Valley Fair
Lab-GrownAug 13, 2026
Jean Dousset Opens Third Store

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

Legacy emerald
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Surveillance image of jewelry thieves
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap Scheme

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

The Finsch Diamond Mine in South Africa, owned by Petra Diamonds Ltd.
SourcingAug 12, 2026
Another Diamond Mine Poised to Close

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Stock image of gavel, handcuffs, and law books
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of Boss

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Beth Miller Frederick Goldman
MajorsAug 12, 2026
Frederick Goldman Names New SVP of Sales

Longtime industry executive Beth Miller has taken on the role.

Verdura unicorn brooch
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Jamie Cygielman
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, Banter

Jamie Cygielman will take on the role on Aug. 24.

Richard Moore
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen Z

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

NAJA logo
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual Conference

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Workbench Ring Builder
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built Himself

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.

QVC Group logo
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEO

QVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.

State Property Lorenz Station Bracelet
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ Collection

The brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.

Ostbye receiving Vendor of the Year trophy at 2026 IJO show
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is …

Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.

1872-x-1052-July-ad (2).png
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Sponsored by Stratus Estate Buyers

Blue Nile President Pamela Cloud
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue Nile

Cloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy