Editors

If I owned a jewelry store …

EditorsJul 02, 2015

If I owned a jewelry store …

Covering trends and new designers isn’t something I get to do a lot of here. It is not really my beat, so to speak.


But every once in a while, I run across some designers who really strike me, both personally and professionally, and I like to take the time to discuss why I like them, and why I think they’re somebody to whom retailers should pay attention.

The last time I got the chance to do this was back in February, when I highlighted the fabulous work of Ohio-based Michelle Pajak-Reynolds.

Never one to miss an opportunity to spotlight the work of some other fine females, today I present pieces from two women who are among my favorite designers in the industry: Jade Trau and London-based Imogen Belfield.

Jade Lustig is the founder and force behind the Jade Trau brand, and her foray into jewelry design is continuing a family tradition. Lustig’s grandfather is Solomon Trau, of Trau Bros., a large and well-respected diamond company that has long been a De Beers sightholder.

She started working alongside her grandfather when she was in her late teens, and eventually launched her own jewelry line with her husband, Barry Lustig.

 

[caption id="attachment_3140" align="aligncenter" width="310"]
Jade’s “Rae” wrap ring would be perfect for someone seeking a unique engagement ring, or an interesting right-hand ring. The mounting is 18-karat white gold with 0.40 carats of diamond pave (suggested retail price, $3,200, center stone not included).[/caption]

They are both lovely people, and Jade further endeared herself to me at the Couture show this year when she told me that my new haircut brought to mind Elisabeth Moss, who played the inimitable Peggy on Mad Men. Sigh. I love that kind of offbeat beauty.

But I digress. I honestly do think that Jade makes some of the most wearable-yet-original diamond jewelry today, something that could catch the eyes of consumers, particularly young consumers, looking for something a little bit out of the ordinary.

 

[caption id="attachment_3139" align="aligncenter" width="271"]
Inspired by antique pieces where scent was inserted as an antidote to the foul-smelling streets, Jade created this “Forget-Me-Not” 14-karat yellow gold perfume ring set with 0.38 carats of diamonds (suggested retail price, $6,050). The dome contains a perfume solid that smells of grapefruit, cypress, rose bulgar, orange blossom and jasmine.[/caption]

Jade’s jewelry is different. But it’s not so different that people will look at it five years from now and say, “What was I thinking?” like I do every time I pull that oatmeal-colored fringed vest
that clearly was made for a much taller person out of my closet. Good God.

The second designer I would like to highlight makes jewelry that would work well with unique pieces like my vest, which is in all honestly a cool piece of clothing but one that needs to find a home with a much taller friend.

She is the wonderful Imogen Belfield.

[caption id="attachment_3141" align="aligncenter" width="397"]
These three rings of Imogen Belfield are black ruthenium-plated silver set with topaz, sapphires and black, white and rough diamonds ($2,650 each retail). The designer did a shoot in Sedona, Ariz. after the Las Vegas show this year, as is evidenced by the red rocks in this picture.[/caption]

Imogen’s work first caught my eye in 2013 when I spotted her exhibiting as part of Stephen Webster’s Rock Vault at Couture. She was a sculptor before she got into designing jewelry, a fact that becomes evident almost as soon as you see her jewelry.

[caption id="attachment_3143" align="aligncenter" width="663"]
See what I mean about Imogen’s jewelry working well with unique clothing? I love this yellow gold nugget cluster “Finger Glove.” It is 18-karat gold-plated on 9-karat yellow gold set with rubies, emeralds, rough diamonds and hand-crushed pyrite ($8,279 retail).[/caption]

The collection she introduced at this past Couture show was called “Jurassic,” inspired by things that were buried long ago but found again.

Do I think Imogen’s jewelry belongs in everyone’s store? Absolutely not; but, if you think you have the kind of customer that would appreciate her edgy-yet-organic aesthetic, I would highly recommend checking out her line.

Imogen’s price points are great and trust me when I say that your customer won’t see many other pieces quite like those crafted by the London-based Ms. Belfield.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Astrid & Miyu 2025 12-Day, 24-Day, Solid Gold Advent Calendars
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent Calendars

The trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.

Front of Marla Aaron porcelain Nymphenburg Lock
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’

Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.

Alisa Bunger Frederick Goldman
MajorsOct 10, 2025
Frederick Goldman Names New VP of Sales

Jewelry industry veteran Alisa Bunger has taken on the role.

ja_fall_2024_by_headshot_stories_6824.jpg
Brought to you by
JA New York Fall Is Right Around the Corner

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

Feriel Zerouki, De Beers Chief Trade and Industry Officer
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers

The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.

Weekly QuizOct 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Fabergé Imperial Winter Egg
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction

“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.

Kessler watch battery recycling program
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High

The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.

gia-edu main image.png
Brought to you by
A Brilliant Future Is Here

Online education from GIA experts.

Katkim Men’s Collection Shadow Pendant Necklace and Anerise Signet Band
CollectionsOct 09, 2025
Katkim Launches First Men’s Collection

The line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.

Gemfields Rough Rubies
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11M

The rough on offer was recovered from a newer area at the Montepuez mine.

“Storied Diamond Desert Sands of Eternity” engagement ring and wedding band
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey

The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.

Emily P. Wheeler Ombré Collection Campaign
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ Collection

The champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.

MRK x MFA Tsuba Charm Necklace Collection Campaign
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New Charms

Kosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.

Stock image of a gavel and law books
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s Murder

Carlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.

Zoë Kravitz Wearing Jessica McCormack Tempest Sapphire Pendant and Tempest Diamond Necklace
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ Collection

The brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.

Lightning Ridge Rural Fire Brigade
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ Fundraiser

Proceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.

Stuller 2025 S.E.R.V.E. Star Awards winners
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025

Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.

All four models of Citizen’s new Rainell watch
WatchesOct 06, 2025
This Fall, Citizen’s Forecast Calls for Rain

Citizen’s new “Rainell” women’s watch has a raindrop-shaped case and is available with a silver-, gold-, purple-, or green-colored dial.

Mercedes Gleitze Rolex Oyster 1926
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s

The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.

Amit Pratihari GIA India
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing Director

Amit Pratihari was previously the managing director of De Beers India and Forevermark India.

DCWC 2025 Board of Directors
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West Coast

Members of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.

Selena Gomez and Benny Blanco Wedding, Jacob & Co. Watch
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White Metals

Gomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.

HRD Antwerp CEO Paul De Wachter
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEO

Diamond industry banking veteran Paul De Wachter will take on the role in January 2026.

Taylor Swift Kallati sapphire ring
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire Ring

Taylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”

Boucheron Quatre Sand Collection
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed Sand

Its “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.

Stock image of crime scene tape
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab

Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.

Neil Lane and Boucheron bow tie brooch
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art

“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy