The new facility was also designed to better serve its growing customer base in Canada.
Titanium Spotlight: Edward Mirell
Jewelry brand Edward Mirell has introduced a line of titanium pieces for 2014 for both men and women.
Jewelry brand Edward Mirell has introduced a line of titanium pieces for 2014 for both men and women.
The Edward Mirell brand was created about 10 years ago and operates under the Spectore Corp. company, which was formed in 1980 to introduce and build a new category of noble materials for the jewelry industry, designer and CEO Edward Rosenberg tells National Jeweler.
The titanium pieces featured in this story are made using pure gray titanium and “Black Ti,” a titanium where the metal actually is black and not coated. Some of the jewelry also has gone through an “anodized” process, where an electrochemical process converts the metal into a decorative, durable, oxide finish.
Rosenberg says when it comes to men and titanium, they always have had an affinity and sense of ownership for the metal, as it is a technology that can relate to in the sports, performance products, space and marine sectors, and also has the “edgy appeal of being technology-driven.”
“Titanium, by virtue of its unique properties, has specific attributes that can make it stand alone … (it) offers the unusual combination of versatility, biocompatibility, comfort, weight, strength, hardness … and sheer broadness in the number of different looks that can be achieved,” he says. “It can be anodized, shaped and manipulated like no other material.”
Click through this gallery to see nine new titanium pieces, for both men and women, from Edward Mirell. All prices listed are retail.
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