SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
TrendsMar 03, 2016
Platinum Spotlight: LX
The idea behind Laurence Bruyninckx’s bridal jewelry is to keep customers coming back for years to come.
PHOTO From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
PHOTO The designer Laurence Bruyninckx
PHOTO From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
PHOTO This mixed metal piece from the Embrace collection consists of four rings. The 18-karat yellow gold “Athena” semi-mount ($1,470, center stone not included) can be set with a diamond of any cut or size. The 18-karat yellow gold “Orthosie” band with tapered baguettes ($2,500) slides in the middle and two “Clementia” channel-set platinum eternity bands complete the look ($5,150 each).
PHOTO From the Enthrall collection, this piece is comprised of three rings. The center is the “Strenua”--named for the goddess of the new year--ring set with a marquise-shaped diamond ($4,410 retail in platinum, center stone not included.) On each side of the Strenua is a “Feronia” micro-pavé ring guard set with two marquises ($4,420 in platinum.)
PHOTO Also from the Entrall collection, this piece is five separate rings. In the center is the “Terra,” a micro-pave halo designed to hold a round diamond ($3,830 retail in platinum, center stone not included). On either side of the Terra is an Orthosie stacking guard with tapered baguettes ($3,900 in platinum) while the look is completed with two Pax micro-pavé eternity bands ($2,990 in platinum).
PHOTO The logo for LX, the brand created by Belgian designer Laurence Bruyninckx (pronounced BROO-nicks)
PHOTO This design also is five separate rings. From the top: the "Feronia" ring guard set with two marquises ($4,420 in platinum), the “Salacia” ring guard with three rows of pave and two pear-shaped side stones ($6,360 in platinum), the “Juturna” halo pavé solitaire set with a pear-shaped diamond ($3,770 in platinum, center stone not included), a "Pax" eternity band and another Feronia ring guard.
PHOTO This piece is comprised of two rings from the Enrapture collection. The “Juventas” (left) contains a 0.36-carat marquise-shaped diamond surrounded by a halo of pave ($8,690 in platinum including center stone). The ring on the right is the “Acheolis,” set with a 0.39-carat marquise-shaped diamond ($6,980 in platinum including center stone).
PHOTO A shot from the advertising campaign for new bridal brand LX
The idea behind Laurence Bruyninckx’s bridal jewelry is to keep customers coming back for years to come.
The Antwerp-based newcomer is the creator of LX, a line of bridal jewelry divided into four collections: Embrace, Enthrall, Entwine and Enrapture.
All inspired by the joining of two people, the rings evolve as a couple’s relationship grows over time. Customers can start with a simple solitaire and build upon it, adding diamond-set ring guards and pavé eternity bands to mark life’s milestones, such as the birth of children or significant anniversaries.
All of the rings designed by Bruyninckx (pronounced BROO-nicks) are available in platinum as well as 18-karat rose, white or yellow gold.
The diamonds are, at minimum, F or G color, VS2 clarity, and the collection is distributed by Chicago-based IGC Brand Services, a division of Belgian diamond company IGC Group, a De Beers sightholder. IGC Brand Services donates a portion of all sales to Washington-based Global Giving, an organization that funds high-impact social and environmental programs in the developing world.
For more information, visit Bruyninckx’s website, LX-Antwerp.com, or contact Helen Shelton at Finn Partners, helen.shelton@finnpartners.com or 212-593-6443.
Click through this slideshow to see LX’s designs. Prices given are retail prices for the rings in platinum. Unless otherwise noted, the prices given do not include the center stone as sizes can vary depending on the customers’ desire.
From the Embrace collection, this piece is comprised of two separate rings: the “Venus” semi-mount containing 0.73 carats of diamonds retails for $9,550 (not including center stone) in platinum while the “Pax” eternity band that slides in the center is $2,990 in platinum.
This mixed metal piece from the Embrace collection consists of four rings. The 18-karat yellow gold “Athena” semi-mount ($1,470, center stone not included) can be set with a diamond of any cut or size. The 18-karat yellow gold “Orthosie” band with tapered baguettes ($2,500) slides in the middle and two “Clementia” channel-set platinum eternity bands complete the look ($5,150 each).
The designer Laurence Bruyninckx
From the Enthrall collection, this piece is comprised of three rings. The center is the “Strenua”--named for the goddess of the new year--ring set with a marquise-shaped diamond ($4,410 retail in platinum, center stone not included.) On each side of the Strenua is a “Feronia” micro-pavé ring guard set with two marquises ($4,420 in platinum.)
Also from the Entrall collection, this piece is five separate rings. In the center is the “Terra,” a micro-pave halo designed to hold a round diamond ($3,830 retail in platinum, center stone not included). On either side of the Terra is an Orthosie stacking guard with tapered baguettes ($3,900 in platinum) while the look is completed with two Pax micro-pavé eternity bands ($2,990 in platinum).
The logo for LX, the brand created by Belgian designer Laurence Bruyninckx (pronounced BROO-nicks)
This design also is five separate rings. From the top: the "Feronia" ring guard set with two marquises ($4,420 in platinum), the “Salacia” ring guard with three rows of pave and two pear-shaped side stones ($6,360 in platinum), the “Juturna” halo pavé solitaire set with a pear-shaped diamond ($3,770 in platinum, center stone not included), a "Pax" eternity band and another Feronia ring guard.
This piece is comprised of two rings from the Enrapture collection. The “Juventas” (left) contains a 0.36-carat marquise-shaped diamond surrounded by a halo of pave ($8,690 in platinum including center stone). The ring on the right is the “Acheolis,” set with a 0.39-carat marquise-shaped diamond ($6,980 in platinum including center stone).
A shot from the advertising campaign for new bridal brand LX
More on Trends
The Latest
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
