Trends

A Century of Assurance

TrendsMar 03, 2016

A Century of Assurance

Jewelers Mutual Insurance Company got its start when a group of retailers bonded over a common problem: no companies wanted to insure their businesses.

century2-38.jpg
The Wisconsin Insurance Department granted the charter for what then was called the Jewelers Mutual Limited Fire Insurance Company of Wisconsin in 1913. In 1918, the company changed its name to the National Jewelers Mutual Fire Insurance Company to reflect its growth.
century3_rdax_536x410-39.jpg
Jewelers attend the 8th annual Wisconsin Retail Jewelers Association Convention in Milwaukee in 1913. It was around this time the retailers hatched the idea of starting their own mutual insurance company.
century4_rdax_559x410-40.jpg
Jewelers Mutual first operated out of the back of the Nelson-Anderson Jewelry Store.

Anderson was the secretary of both the Wisconsin Retail Jewelers Association and the American National Retail Jewelers Association (ANRJA.) The ANRJA eventually merged with National Credit Jewelers of America to form Retail Jewelers of America, which changed its name to Jewelers of America in 1980.

century5_rdax_423x410-41.jpg
After surviving the stock market crash of Oct. 29, 1929, Jewelers Mutual experienced two firsts in 1934, amid the Great Depression. The company hired its first agent and purchased its first office, which was in the historic downtown section of Neenah. Today, Jewelers Mutual has more than 200 independent agents and brokers in the U.S. and Canada.
century6_rdax_521x410-42.jpg
Now a staple at industry tradeshows nationwide, Jewelers Mutual employees attended their first trade show in 1945. This photo was taken during the company’s early years of trade show attendance.
century7_rdax_559x410-43.jpg
 This photo from the 1950s shows the Jewelers Mutual staff at work.
century8_rdax_586x410-44.jpg
The company adopted its current name, Jewelers Mutual Insurance Company, in 1952, the same year this photo was taken.
century9_rdax_559x410-45.jpg
The following year, the company introduced personal jewelry insurance for customers. Today, it is called Perfect Circle Jewelry Insurance.
century10-46.jpg
Jewelers Mutual moved into its current office space, located at 24 Jewelers Park Drive in Neenah, in 1980, later expanding the facility by 18,900 square feet.
century11_rdax_576x410-47.jpg
This photo provides a glimpse into the offices, and at the technology, of Jewelers Mutual in the 1980s.
century12_rdax_559x410-48.jpg
This 1980s-era advertisement for loss prevention materials from Jewelers Mutual shows the industry’s concerns haven’t changed that much over the years. The ad lists some familiar names as contributing to the film’s production: the now-defunct Diamond Promotion Services, which once functioned as the advertising arm of De Beers in the U.S., and the Jewelers’ Security Alliance.
century13-49.jpg
Former President and CEO Ron Harder, who helmed the company for 25 years, credits consistent attendance at trade shows with helping to turn the tide when it came to jewelers’ attitudes about insurance.
century14_rdax_559x410-50.jpg
Harder retired in 2007, 34 years after first joined Jewelers Mutual. The company’s public gallery, located at its Neenah headquarters, is named the R. Harder Gallery of Gems and Minerals in his honor.
century15_rdax_559x410-51.jpg
This aquamarine is one of the many gems and minerals on display in the Harder gallery. Retailer and Jewelers Mutual board member Cathy Calhoun likens visiting the gallery to being in the Smithsonian.“I am not kidding,” she says. “All the employees work around these gems so they are constantly reminded they are in the jewelry industry.”
century16_rdax_559x410-52.jpg
Jewelers Mutual hired its current CEO Copeman in 2009. At this year’s Women Jewelry Association Awards for Excellence gala, Copeman received the Ben Kaiser Award, which goes to a male member of the jewelry industry who shows extraordinary support for women.
View Slideshow

Jewelers Mutual Insurance Company got its start when a group of retailers bonded over a common problem: no companies wanted to insure their businesses.

One hundred years later, the company has expanded to provide coverage for thousands of jewelers and individuals across the United States and Canada.

Click through this slideshow to see 100 years of history in photos, beginning with the very meeting around which the organization formed in 1913.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Gold jewelry on a scale
MajorsSep 10, 2025
Stuller to Swap Gold Scrap for Full Credit to Account

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob and Co Loewe headphones
SourcingSep 10, 2025
Tech Meets Style in the New Loewe x Jacob & Co. Headphones

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

24 Karat Club banquet
MajorsSep 10, 2025
24 Karat Club of New York’s Banquet to Return to Waldorf Astoria

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

reDollar-fine-jewelry-department.jpg
Brought to you by
reDollar.com Is Rolling Out the Next Level Jewelry, Diamond & Watch Consignment Program

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Anglo American’s Quellaveco copper mine in Peru
SourcingSep 09, 2025
Anglo American to Merge With Canadian Copper Miner

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

Weekly QuizSep 04, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
The Mellon Blue diamond
AuctionsSep 09, 2025
‘The Mellon Blue’ to Return to Auction, This Time at Christie’s

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

Dianne Batista Phillips Auctions
AuctionsSep 09, 2025
Phillips Names Dianne Batista Head of Jewels, New York

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

japac-btyb.png
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Anastacia Lauren, Elle Jerge, Logan Nye
MajorsSep 09, 2025
MJSA Education Foundation Announces 2025 Scholarship Winners

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

Korman jewelry store Austin
IndependentsSep 08, 2025
Take a Look Inside the New Korman Store in Austin

The Texas-based jeweler has also undergone a brand refresh, debuting a new website and logo.

Logos for Manufacturing Jewelers & Suppliers of America and Jewelers of America
MajorsSep 08, 2025
MJSA Is Officially Now Under JA’s Umbrella

The two organizations have finalized and signed the affiliation agreement announced in May.

Sothebys JAR and Suzanne Belperron jewels
AuctionsSep 08, 2025
Sotheby’s To Auction ‘Exceptional’ Collection of JAR, Suzanne Belperron Jewels

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

A street in Carlsbad California
Events & AwardsSep 08, 2025
27 Can’t-Miss Converge Sessions, Events

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

National Jeweler columnist Peter Smith
ColumnistsSep 05, 2025
Peter Smith: A Lasting Lesson From Maurice Tempelsman

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

Jamie Turner Victoria Labradorite Necklace
CollectionsSep 05, 2025
Piece of the Week: Jamie Turner’s ‘Victoria’ Necklace

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Stock image of the U.S. Supreme Court
Policies & IssuesSep 05, 2025
Trump Takes Tariffs Case to the Supreme Court

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

Patrick Mahomes Hublot campaign
WatchesSep 05, 2025
Patrick Mahomes Is the New Hublot Brand Ambassador

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.

gia-edu main image.png
Supplier BulletinSep 04, 2025
A Brilliant Future Is Here

Sponsored by GIA

Lucara pink diamond
SourcingSep 04, 2025
Lucara Unveils Unusual 37-Carat Pink Diamond

The Type IIa stone, recovered from Botswana’s Karowe diamond mine last month, features unique coloration.

Shot from Breitling new NFL campaign
WatchesSep 04, 2025
Breitling Takes Its NFL Game to the Next Level

Breitling is now the NFL’s official timepiece partner, a move that puts the brand in front of the millions of Americans who watch football.

NYC Jewelry, Antique, & Object Show Autumn 2025
Events & AwardsSep 04, 2025
The NYC Jewelry, Antique, & Object Show Returns in November

NYCJAOS is set for Nov. 21-23 in New York City’s Chelsea neighborhood.

Fabergé x Gemfields Malaika Egg
SourcingSep 03, 2025
Gemfields Confirms Completion of Fabergé Sale

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

Claire’s storefront
MajorsSep 03, 2025
These Are the Nearly 300 Claire’s Stores Set to Close

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

Stuller’s Tools, Equipment, & Metals and Findings & Metals Catalogs
MajorsSep 03, 2025
Stuller Releases 2 New Catalogs

The new catalogs are “Tools, Equipment, & Metals” and “Findings & Metals.”

Woman with hands crossed wearing jewelry
FinancialsSep 02, 2025
Lab-Grown Diamonds, Lower-Priced Fashion Jewelry Drive Signet Jewelers’ Q2 Sales

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Jean-Christophe Bédos Birks
MajorsSep 02, 2025
Birks CEO Jean-Christophe Bédos Steps Down

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

Harry Winston Ginza Flagship Exterior, Interior
MajorsSep 02, 2025
Harry Winston Opens Its Largest Flagship in Japan

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy