Trends

A Century of Assurance

TrendsMar 03, 2016

A Century of Assurance

Jewelers Mutual Insurance Company got its start when a group of retailers bonded over a common problem: no companies wanted to insure their businesses.

century2-38.jpg
The Wisconsin Insurance Department granted the charter for what then was called the Jewelers Mutual Limited Fire Insurance Company of Wisconsin in 1913. In 1918, the company changed its name to the National Jewelers Mutual Fire Insurance Company to reflect its growth.
century3_rdax_536x410-39.jpg
Jewelers attend the 8th annual Wisconsin Retail Jewelers Association Convention in Milwaukee in 1913. It was around this time the retailers hatched the idea of starting their own mutual insurance company.
century4_rdax_559x410-40.jpg
Jewelers Mutual first operated out of the back of the Nelson-Anderson Jewelry Store.

Anderson was the secretary of both the Wisconsin Retail Jewelers Association and the American National Retail Jewelers Association (ANRJA.) The ANRJA eventually merged with National Credit Jewelers of America to form Retail Jewelers of America, which changed its name to Jewelers of America in 1980.

century5_rdax_423x410-41.jpg
After surviving the stock market crash of Oct. 29, 1929, Jewelers Mutual experienced two firsts in 1934, amid the Great Depression. The company hired its first agent and purchased its first office, which was in the historic downtown section of Neenah. Today, Jewelers Mutual has more than 200 independent agents and brokers in the U.S. and Canada.
century6_rdax_521x410-42.jpg
Now a staple at industry tradeshows nationwide, Jewelers Mutual employees attended their first trade show in 1945. This photo was taken during the company’s early years of trade show attendance.
century7_rdax_559x410-43.jpg
 This photo from the 1950s shows the Jewelers Mutual staff at work.
century8_rdax_586x410-44.jpg
The company adopted its current name, Jewelers Mutual Insurance Company, in 1952, the same year this photo was taken.
century9_rdax_559x410-45.jpg
The following year, the company introduced personal jewelry insurance for customers. Today, it is called Perfect Circle Jewelry Insurance.
century10-46.jpg
Jewelers Mutual moved into its current office space, located at 24 Jewelers Park Drive in Neenah, in 1980, later expanding the facility by 18,900 square feet.
century11_rdax_576x410-47.jpg
This photo provides a glimpse into the offices, and at the technology, of Jewelers Mutual in the 1980s.
century12_rdax_559x410-48.jpg
This 1980s-era advertisement for loss prevention materials from Jewelers Mutual shows the industry’s concerns haven’t changed that much over the years. The ad lists some familiar names as contributing to the film’s production: the now-defunct Diamond Promotion Services, which once functioned as the advertising arm of De Beers in the U.S., and the Jewelers’ Security Alliance.
century13-49.jpg
Former President and CEO Ron Harder, who helmed the company for 25 years, credits consistent attendance at trade shows with helping to turn the tide when it came to jewelers’ attitudes about insurance.
century14_rdax_559x410-50.jpg
Harder retired in 2007, 34 years after first joined Jewelers Mutual. The company’s public gallery, located at its Neenah headquarters, is named the R. Harder Gallery of Gems and Minerals in his honor.
century15_rdax_559x410-51.jpg
This aquamarine is one of the many gems and minerals on display in the Harder gallery. Retailer and Jewelers Mutual board member Cathy Calhoun likens visiting the gallery to being in the Smithsonian.“I am not kidding,” she says. “All the employees work around these gems so they are constantly reminded they are in the jewelry industry.”
century16_rdax_559x410-52.jpg
Jewelers Mutual hired its current CEO Copeman in 2009. At this year’s Women Jewelry Association Awards for Excellence gala, Copeman received the Ben Kaiser Award, which goes to a male member of the jewelry industry who shows extraordinary support for women.
View Slideshow

Jewelers Mutual Insurance Company got its start when a group of retailers bonded over a common problem: no companies wanted to insure their businesses.

One hundred years later, the company has expanded to provide coverage for thousands of jewelers and individuals across the United States and Canada.

Click through this slideshow to see 100 years of history in photos, beginning with the very meeting around which the organization formed in 1913.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Jules Kim of Bijules, Sophie Howard of By Pariah, Jade Ruzzo, Joy Haugaard of Lionheart, Vanessa Fernández of Vanessa Fernández Studio, Hiba Husayni of Zahn-Z
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Columbia Gem House celestial shapes
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Gavel and books stock image
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store Robbery

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Felice Korr Morris
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91

Morris’ most cherished role was being a mother and grandmother, her family said.

Bulgari Vimini Collection Campaign
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Ritz-Carlton Half Moon Bay California
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AI

The third edition will be held in Half Moon Bay, California, in April.

Hiba Husayni, Jules Kim, Johnny Nelson, Dorian Webb, Lorraine West
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards Grant

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Emmanuel Raheb, National Jeweler columnist and CEO of Smart Age Solutions
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities Manager

Heath Yarges brings two decades of experience to the role.

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Burnell’s Fine Jewelry Kristi Regan, Nathan Regan, Sean Hamlin, Erin Carson
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ Award

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Orr’s Jewelers David Gordon, Marcia Gordon, Aliza Gordon, Leslie Gordon
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip District

The family-owned jeweler’s new space is in a former wholesale produce market.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy