Collections

Graff’s New Butterfly High Jewelry Brooches Metamorphosize

CollectionsJul 21, 2026

Graff’s New Butterfly High Jewelry Brooches Metamorphosize

The 12-piece capsule collection transforms from brooches to pendants.

Graff Seraphina Brooch and Lina Pendant
The pieces in Graff’s capsule collection can be worn as a jabot pin like the “Seraphina” brooch (left) or as a pendant seen with the “Lina” brooch (right). All pieces are price upon request.
London—Graff has debuted its latest high jewelry capsule collection featuring one of its iconic motifs, the butterfly.

The collection centers 12 unisex pieces inspired by art, architecture, and design details from Graff’s archive reimaged through a contemporary lens.

The butterfly was chosen for its connection to the storied brand. Graff first designed its butterfly motif in 1975 and has continued to feature it in designs, recognizing its symbolism of evolution through metamorphosis and representation of the power of transformation.

Graff Design Director Anne-Eva Geffroy said, “For me, there is something deeply poetic about the form of a butterfly. Fluttering through the natural world, it is an elusive creature—a fleeting beauty that is here and then gone.

“At Graff, we work to capture and preserve that delicacy within every jewelry piece, allowing it to remain light and ephemeral while at the same time exploring new directions and experimenting with materials, color combinations, and refinements. As a result, the Graff butterfly continues to evolve, with new and ever more compelling interpretations emerging.”

These high jewelry brooches are formatted as fine jabot pins, a traditional fastening from the 17th century.

The butterflies were designed to move en tremblant, allowing the wings to flutter as its wearer moves.

At the tip of each jabot pin is either a single butterfly, ornate emblem, or a jewel to extend the creative narrative and reinforce the piece’s versatility, said Graff.

“From the moment we started working on this collection of high jewelry brooches, our intention was for each one to feel like an enchanting revelation from an exquisite treasure box,” added Geffroy.

Graff Tamara Brooch
The white gold “Tamara” brooch with emeralds and diamonds


The “Tamara” brooch features angular lines created through emeralds alongside baguette-and round-cut diamonds radiating from a marquise-cut emerald to evoke Art Deco era sunburst motifs.

 Related stories will be right here … 

While taking the form of a butterfly, the “Freya” brooch draws inspiration from an archival dragonfly brooch.

It uses fancy-cut and pear-shaped yellow diamonds that extend across the wings.

Graff Freya Brooch
The “Freya” brooch features yellow and white diamonds in white gold.


Meanwhile, a second butterfly adorned with diamond pavé and centered by a pear-shaped yellow diamond sits at the tip of the jabot pin.

Graff Eva Brooch
The “Eva” brooch uses sapphires, emeralds, Paraíba tourmalines, and diamonds in white gold.


The “Eva” brooch looks to Claude Monet’s paintings of gardens as it showcases an arched gradient of sapphires, emeralds, Paraíba tourmalines, and diamonds.

This piece also introduces additional movement via a scattering of miniature butterflies over the central motif.

Again, a petite version of this design is placed on the tip of the jabot pin.

Graff Lina Brooch
The white gold “Lina” brooch showcases invisibly-set pink sapphires accented by diamonds.


For the “Lina” brooch, Graff dove into its archives and was influenced by architectural patterns.

This butterfly has a voluminous shape that is defined by intensely hued, square-cut pink sapphires that are invisibly set and anchored by round diamonds.

At the tip of the jabot pin is a petite marquise-cut pink sapphire and diamond pavé butterfly.


Alongside the launch of the capsule collection, artist Rose Pilkington partnered with Graff to create 12 digital artworks inspired by the brooches as part of a digital art gallery experience.

The Latest

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Stock image of police cars with flashing lights
CrimeSep 16, 2026
JSA Issues Warning to NJ Jewelers After Rash of Smash and Grabs

Nine New Jersey jewelers have been victims of smash-and-grab robberies this year, prompting JSA to circulate a list of recommendations.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

The Edge logo
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry Professionals

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy