Events & Awards

NY Now Returns in August Under New Ownership

Events & AwardsJul 22, 2026

NY Now Returns in August Under New Ownership

The show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.

NY Now exhibitor booth
NY Now’s summer show will be held Aug. 2-4 at the Javits Center in New York City.
New York—The NY Now show will return to New York City next month with a slew of new and returning jewelry brand exhibitors.

The wholesale trade show will be held Aug. 2-4 at the Javits Center in New York City.

The bi-annual event showcases exhibitors from the gift, home, lifestyle, fine and fashion jewelry, and accessories industries, with more than 70 exhibitors this year who are new or returning after a hiatus from the show.

Fine jewelry exhibitors include Dilamani, Hine Fine Jewelry, J Fields Jewelry, Jacob Keleher Jewelry, Lauren Newton Jewelry, Tacit Fine Jewelry, Jewels by Sanjam, Jessica Liu Designs, and Yael Sonia.

Show floor highlights include the Luxury Lifestyle neighborhood, which showcases fine jewelry and accessories, and Curated, which highlights emerging luxury designers.

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Attendees can also visit several activations, including a bag charm bar, a candlemaking station, tarot card readings, and a personalized color analysis.

"The breadth and energy of this market's exhibitor roster reflects the first phase of what we set out to build—a show that gives buyers genuine discovery alongside the trusted brands they rely on," said Dorothy Belshaw, CEO of NY Now.

"Whether you're a seasoned NY Now buyer or attending for the first time, you'll find something that surprises you."

NY Now, previously owned by Emerald, was recently acquired by investment firm Rockview Management Group.

Its former parent company Emerald sold off the NY Now and JA New York trade shows prior to its own acquisition by Apollo.

Under new management, the show is “moving forward with renewed investment in both the exhibitor experience and the buyer community it serves,” said organizers.

Those interested in attending can register online.

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