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TrendsAug 15, 2016
H. Stern to unveil new collection, campaign
The new Genesis line will be featured in the advertising campaign, which stars models including Bar Refaeli and was created to commemorate the brand’s 70th anniversary.
New York--Brazilian jewelry brand H. Stern is marking its 70th anniversary with a new collection and advertising campaign, both launching this month.
The new collection is called Genesis and is made up of rings, earrings, bracelets and pendants crafted in 18-karat yellow and “noble” gold--the brand’s own champagne-hued alloy--with cognac diamonds.
Pieces in the line range from $2,900 to $47,000 and will be carried at H. Stern branded stores, with some of the collection also at Saks Fifth Avenue. (H. Stern wholesales to Neiman Marcus and a few independent retailers as well, but these retailers won’t be carrying Genesis.)
H. Stern opened a pop-up boutique in New York’s SoHo neighborhood earlier this year while its flagship location was closed for renovations. The pop-up store stayed open through July and offered a number of the brand’s collections.
The ad campaign, meanwhile, will feature Brazilian models Caroline Trentini and Caroline Ribeiro and Israel’s Bar Refaeli, all of whom have previously modeled for H. Stern, wearing Genesis jewelry.
H. Stern has been promoting the campaign on social media and it will run in print, but details on where the ads will run or if they will also be digital are still to come, a representative for the brand told National Jeweler.
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