SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
EditorsApr 08, 2015
Bee-ing helpful
Isn’t it always nice to hear that donated funds actually have helped a person or organization reach a goal?
Think about it. As consumers, we’re often asked at checkout lines to donate a dollar to one organization or the other. Sometimes we’re asked in other places, too; outside grocery stores, through the mail, perhaps at fairs or other community events. Of all the times you’ve donated, how often did you hear back from the organization to let you know your dollar made a difference?
Many of us in the jewelry industry are lucky enough to say we have, first-hand, seen the difference our dollars make through one organization, Jewelers for Children. JFC regularly invites children who have been touched by the charity’s generosity to speak at industry events, showing us in the most personalized way exactly where our donations went.
It makes people feel good. It makes them believe they can, and do, help to make a difference.
But outside of this, what other times are you granted the opportunity to see the results of your donations? Does the grocery store call you back to tell you that $5 million was donated to the Jimmy Fund? Did the ASPCA email you a bulletin to tell you they fed 10 dogs with your dollar?
I do understand that many organizations have longer-term goals, or put donated funds toward research and are unable to check accomplishments off their lists as quickly as others. My point here is that it’s refreshing and uplifting when I do see donations directly help achieve a greater good, so I was pleasantly surprised when a friend from Gumuchian reached out to me on Wednesday morning to tell me that funds donated from the sale of one of their collections ultimately did just that.
Last spring, Michelle Graff wrote an informative blog on the plight of the honeybee: how colonies are collapsing, hives are failing and bees are dying, as covered in a Swiss documentary called More than Honey. At the end of her blog, she highlighted two brands that were introducing bee-related jewelry designs, the sales of which would profit organizations working to understand and combat the factor contributing to bee colony collapse.
One of these brands was Gumuchian, which debuted its “B” collection at last year’s Couture show. The B collection offers honeycomb-themed jewelry made in 18-karat gold with diamonds, and a proceeds of all sales from the line go to HoneyLove, which champions urban beekeeping and home gardens.
From
Gumuchian’s B collection, an 18-karat gold and yellow sapphire sunflower charm ($1,800 retail) and an 18-karat yellow gold and diamond honey bee charm ($2,400 retail)
Well, wouldn’t you know it--Gumuchian announced Wednesday that an urban beekeeper symposium and workshop was held last month thanks to donations received through the sale of the B collection.
Held at the Grow Native nursery in Los Angeles, the workshop taught attendees how to set up a “swarm box” on their property in order to help save the feral bee population.
“We taught people step-by-step how to set up a treatment-free, foundation-less langstroth hive (the standard type of bee hive used by beekeepers) from scratch and how to make starter strips with beeswax,” said Honey Love CEO Chelsea McFarland. “The workshop was open to the public of all ages, had great attendance, and inspired a new group of beekeepers.”
That’s good news for us all, as bees pollinate about 80 percent of the world’s plant species.
Myriam Gumuchian, vice president and director of sales at Gumuchian, said they’ll be continuing their partnership with HoneyLove through 2015.
“It was wonderful seeing exactly how the donations were being used and even better knowing that we’re a part of something so important and vital to our livelihood,” she said.
Myriam, I’m with you!
Gumuchian will showcase the B collection again at this year’s Couture show. To get in touch with Myriam about the B collection, contact her at myriam@gumuchian.com or at 212-588-7081.
Well, wouldn’t you know it--Gumuchian announced Wednesday that an urban beekeeper symposium and workshop was held last month thanks to donations received through the sale of the B collection.
Held at the Grow Native nursery in Los Angeles, the workshop taught attendees how to set up a “swarm box” on their property in order to help save the feral bee population.
“We taught people step-by-step how to set up a treatment-free, foundation-less langstroth hive (the standard type of bee hive used by beekeepers) from scratch and how to make starter strips with beeswax,” said Honey Love CEO Chelsea McFarland. “The workshop was open to the public of all ages, had great attendance, and inspired a new group of beekeepers.”
That’s good news for us all, as bees pollinate about 80 percent of the world’s plant species.
Myriam Gumuchian, vice president and director of sales at Gumuchian, said they’ll be continuing their partnership with HoneyLove through 2015.
“It was wonderful seeing exactly how the donations were being used and even better knowing that we’re a part of something so important and vital to our livelihood,” she said.
Myriam, I’m with you!
Gumuchian will showcase the B collection again at this year’s Couture show. To get in touch with Myriam about the B collection, contact her at myriam@gumuchian.com or at 212-588-7081.
More on Editors
The Latest
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
