The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Poppin’ up in SoHo
As you might have read earlier this week, Brazilian jewelry brand H. Stern has opened a pop-up shop in New York’s SoHo neighborhood while its flagship location on Fifth Avenue undergoes renovations. I stopped by the space Wednesday afternoon to check it out and talk with the brand’s executive vice president, Ronaldo Stern.
“We want to keep the brand hot,” Stern told me when I asked why they erected the temporary store, which will stay open through July. “When you open a pop-up, you don’t know what you’re going to get. We wanted to experiment.”
“SoHo is about exploring,” Stern said. “The consumer here likes to explore, and when they open the door (to H. Stern) and see inside, their reactions are amazing.”
The pop-up shop is set up much like a gallery; it’s bright, open and airy, with simplistic jewelry displays affixed to the walls at eye-level, and a few sprouting from the ground.
A minimally stocked bookshelf, contemporary furniture and rope partitions separate and give the space depth.
H. Stern collections offered at the SoHo pop-up include Natur, Golden Stones, H. Stern and Cobblestones.
It’s easy to display H. Stern jewels in the theme of an art gallery, Stern told me.
“This whole project has to do with art,” he said. “SoHo was born on art; the neighborhood used to be all galleries. So we said, ‘This has to be an art gallery pop-up.’”
“We brought two aspects of Brazilian art to SoHo,” Stern said: top, sketches by Brazilian architect Oscar Niemeyer, and photographs of the Brazilian modern ballet dance troupe Grupo Corpo.
Despite the fact that the brand did not officially advertise the pop-up shop--Stern said they’ve spread the word through social media and calls to existing customers--there were clients in the store when I came by.
They were Australian, visiting New York, and were new to the H. Stern brand.
“It’s contemporary, it’s bold and it’s not your regular engagement ring store,” Stern said.
The Latest

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.


Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.