The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.
This year, Victoria’s Secret has 2 fantasies
For the first time, Victoria’s Secret has unveiled two “Fantasy Bras,” each valued at more than $2 million and adorned with more than 16,000 gemstones.

For 2014, the company has announced that for the first time it is doubling up on the fantasy, having had two Dream Angels Fantasy Bras crafted.
Both are valued at $2 million each and together are adorned with more than 16,000 gems total. Accompanying the bras are arm, leg, stomach and neck pieces of fine gemstones, strung together on 18-karat gold chains.
Victoria’s Secret said that the bras took more than 1,380 hours to create, as each is handset with rubies, diamonds, and blue and light blue sapphires.
Also for the first time, two different models will wear the bras and body pieces. Adriana Lima and Alessandra Ambrosio will walk the runway in them for the 2014 Victoria’s Secret Fashion Show, which is set to air on CBS Dec. 9.
Both Lima and Ambrosio have worn the Fantasy Bra before; Lima did it in 2008 and again in 2012, while Ambrosio was chosen to wear the bra in 2012.
Other supermodels who have donned it include Candice Swanepoel, Tyra Banks, Gisele Bündchen, Heidi Klum, and Claudia Schiffer.
Last year’s bra was adorned with more than 4,200 precious gemstones including rubies, diamonds and yellow sapphires and a 52-carat pear-shaped ruby, valued at $10 million.
The Latest

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.


From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

The nonprofit focused on mining communities in East Africa has added three new members to its advisory council.

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Two scholarships are available, one for new and non-members and another for NAJA certified members.

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”