The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
Met selling JAR pieces in concert with exhibition
Parisian jewelry house JAR has created a small, exclusive collection of jewelry for the Metropolitan Museum of Art in conjunction with the museum’s upcoming exhibition, “Jewels by JAR.”
New York--Parisian jewelry house JAR has created a small, exclusive collection of jewelry for the Metropolitan Museum of Art in conjunction with the museum’s upcoming exhibition, “Jewels by JAR.”
The collection includes earrings ranging in price from $2,000 to $7,500, as well as watches designed specifically for the event. The pieces will be available at the Met, located at Fifth Avenue and 82nd Street in Manhattan, for the duration of the exhibition.
The exhibition, which will feature more than 400 pieces of jewelry by JAR, opens Nov. 20 and runs through March 9.
Joel A. Rosenthal is the designer behind JAR, which he established in 1978 on the Place Vendôme in Paris, the same location he occupies today.
Jewels by JAR is the first retrospective of the designer’s work in the United States and also the first at the Met that is devoted to a contemporary jewelry artist. The Met was founded in 1870 with the mission of stimulating appreciation for and advanced knowledge of art through product merchandising, while generating income to support its educational programs and its collection, preservation, study and exhibition of art.
Additional information on the exhibition can be found on the Met website.
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