Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Phone at home
I have been doing something scary lately: I’ve been leaving the house without my phone. Not for long periods of time--say, an entire 8-hour span--but rather just a stretch of a few hours, on a weekend afternoon or on those rare workdays when I escape my office for a bit at lunch.

No one in any life-threatening situations was unable to reach me and I didn’t miss out on any vital social functions or information, insofar as I can tell. Instead, I was forced to focus on the people I was with (downside: they didn’t leave their phones at home so I spent a lot of time staring at them staring at their phones) and the other human beings who were out and about (also staring at their phones, mostly.)
Being smartphone-less for a few afternoons also forced me to realize how dependent on this device I’ve become, for what exactly is unclear. But I am addicted. Many times throughout the several-hour span, I found myself instinctively reaching for my handbag to grab my phone and look at … what, I don’t know. I just know the desire was there, like a reflex.
I also know that I am not alone and apparently so does WNYC, New York’s public radio station.
The station’s New Tech City podcast, which examines how technology is changing our lives, launched a project this week called “Bored and Brilliant: The Lost Art of Spacing Out,” and I am among the foolhardy phone-leavers who have signed up so far.
The aim of Bored and Brilliant is for listeners to begin tracking their daily smartphone usage through an app called Moment (Android users must use BreakFree). Then, during the week of Feb. 2, New Tech City will issue a series of challenges to participants. The goal: to get people to put down their smartphones and let their minds wander to see where they go.
I won’t frighten you by sharing the statistics on how many times a day we look at our phones or what percentage of people sleep with a smartphone by their side, though if you’re in the mood for a scare, you can see them by listening to or reading “The Case for Boredom,” the first podcast/story of Bored and Brilliant.
But the gist of the story, and the New Tech City challenge, is that smartphones allow us to fill every idle moment of the day with games, web surfing and social media scrolling.
This isn’t good, researchers say, because it’s when we don’t have anything to focus on, when we are “bored,” that the creative ideas begin to flow.
I don’t know exactly what the challenges will be but I am eager to find out, and to see where my mind goes when I start living a life that’s a little more phone-free.
I encourage anyone who feels that they are in need of a creative spark to join me. You can sign up right here.
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