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Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
WatchesAug 12, 2016
Tissot launches first U.S. TV ads
The Swatch Group-owned brand’s new spot, which features the T-Touch Expert Solar, is its first television commercial to air in the United States.
New York--Tissot is now on TV in the United States.
The Swatch Group-owned brand has a new television commercial featuring the brand’s T-Touch Expert Solar watch, which kicks off a major marketing campaign for the company this year, Tissot said. It is airing now through March 8 on ESPN and CNN.
The new spot is aimed at driving awareness for the Tissot T-Touch Expert Solar, which the brand says is the world’s first touch-screen watch powered by solar energy.
The watch has more than 20 tactile functions, including a perpetual calendar with indication of day and week, two alarms, two time zones, weather forecast with relative pressure, chronograph lap and split with logbook, compass, timer and backlight.
Additionally, rays of light on the dial allow the Super-LumiNova indices and hands to glow in the dark and also recharge the watch.
WATCH: Tissot’s first U.S. commercial, which features the T-Touch Expert Solar
The ad is just the start of a much larger marketing push for Tissot in 2015, the brand has said, with more details to be released in the coming months.
Last year, Tissot opened its first two boutiques in the U.S., both in New York City (Fifth Avenue and Wall Street), and more are to come.
The marketing campaign for the year will focus on showing the brand’s growing presence in both domestic and international markets, aiming to communicate the brand’s core attributes, according to a spokesperson for the company.
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