Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Breitling takes veterans on a flight to remember
Through the watch brand’s support of the Honor Flight Network, 67 Los Angeles area veterans flew to Washington, D.C. for free to see the memorials dedicated to their service.
Wilton, Conn.--A group of 67 veterans from the Los Angeles area had the chance to fly to Washington, D.C. and visit the memorials dedicated to their service this week, thanks to Breitling’s support of an organization called Honor Flight Network.
Honor Flight Network
“Time is running out for many of these veterans, and we are fortunate to work with Honor Flight Network to give them ‘one last mission’ and honor them as they so rightly deserve,” said Breitling U.S.A. President Thierry Prissert.
Breitling is a longtime supporter of Honor Flight Network, helping to fly more than 400 veterans to Washington in support of the organization’s mission. California-based jeweler Westime, a Breitling partner, has joined the watch company in donating to the organization.
To further support Honor Flight Network, Breitling has introduced the special edition Honor Flight Navitimer 01, a timepiece that features the Honor Flight logo on the case back along with the statement “Honor Flight – One Last Mission.” The watch is equipped with the watch brand’s in-house Caliber 01 chronograph movement, and proceeds from its sale will go to further support the Honor Flight Network.
“It is a privilege to work with Breitling and Honor Flight Southland,” said Westime President Greg Simonian. “Our veterans give so much for our country, so it feels very meaningful to thank them with the trip to see the memorials in Washington, D.C.”
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.


Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.























