Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.
Tissot ads to convey affordable luxury
Watch brand Tissot is launching a new global advertising campaign that aims to emphasize its Swiss heritage and convey the brand as an affordable luxury.

The campaign, which will feature Tissot’s international brand ambassadors, began running on March 13 and will start to appear across all advertising platforms. It will run throughout 2014 across all markets in which Tissot watches are sold.
The new ads put the focus on the brand’s “Swissness” through the Tissot logo with the “+” sign, which comes not only from the flag of Switzerland, but also to show “the multitude of different qualities in a Tissot watch,” the company said.
The brand said that it is aiming to create to-the-point and instantly recognizable visuals to emotionally connect with its consumers and demonstrate that the brand provides affordable luxury.
The campaign features shots of Tissot’s international ambassadors, including actor Huang Xiaoming, Canadian professional ice hockey player Steven Stamkos, race car driver Danica Patrick, basketball player Tony Parker, and actress Deepika Padukone.
Tissot, which has a presence in more than 160 countries around the world, is part of Swatch Group’s stable of brands.
The Latest

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.


National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.