MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
WatchesAug 26, 2014
‘America’s Team’ now has a Swiss watch
Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
One of Hublot’s special-edition Dallas Cowboys watches, the 42 mm Classic Fusion for women with a diamond-set bezel totaling 1.35 carats and the team’s star logo at 5 o’clock, also diamond-set
Dallas--Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
The LVMH-owned Swiss luxury brand is now the official timekeeper for the Dallas Cowboys and, as a result, will have its name on the VIP parking entrance to the Cowboys’ stadium, AT&T Stadium, and clocks on the walls throughout the venue.
In addition, a Hublot clock will appear on the stadium’s Jumbotron, one of the world’s largest high-definition screens, for pre-game countdowns when the team is at home.
Hublot also has relationships with the Miami Heat, Los Angeles Lakers and Bayern Munich.
To mark the new partnership, Hublot held a launch party Monday in Dallas. On hand were Cowboys owner and General Manager Jerry Jones plus a number of players, who are now “friends” of the brand: tight end Jason Witten, running back DeMarco Murray, offensive tackle Tyron Smith and wide receiver Dez Bryant, as well as Head Coach Jason Garrett.
Guests who attended the event were able to pre-order the limited-edition watches Hublot created for the partnership, all done in Cowboys silver and blue with the team’s star logo at 5 o’clock, a nod to how many times the franchise has won the Super Bowl.
There is a 45 mm Classic Fusion men’s watch, a 42 mm Classic Fusion for women with diamonds on the bezel and on the star logo, and a 48 mm King Power. All were created in a limited edition of 50.
Hublot will sell the Cowboys-inspired watches in the Dallas area only, at its boutique and a new pop-up store in the Cowboys’ Owner’s Lounge in the stadium. The watches will be available in stores by Thanksgiving, the brand said.
Football is the most popular sport in America, besting basketball, hockey and baseball, with NFL games averaging 25 million viewers each weekend and evening games consistently leading the ratings for primetime television viewing. The 2014 season will kick off Sept. 4, with the Super Bowl champion Seattle Seahawks facing the Green Bay Packers.
The Cowboys, dubbed “America’s team” by some, are one of the NFL’s more popular franchises.
They have won five Super Bowls in their 54-year history. Only one team, the Pittsburgh Steelers, has won more. The Cowboys and the Steelers are tied with the most appearances in Super Bowl history at eight each.
Editors' Picks
Sponsored by
More on Watches
The Latest
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
MajorsJun 11, 2026
Former Cartier Creative Director To Head Chanel’s Jewelry Creation StudioMarie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
MajorsJun 10, 2026
Saks Global Receives Bankruptcy Court Approval for ReorganizationThe approval means the retailer is on track to exit bankruptcy proceedings this summer.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
