Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
WatchesAug 26, 2014
‘America’s Team’ now has a Swiss watch
Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
One of Hublot’s special-edition Dallas Cowboys watches, the 42 mm Classic Fusion for women with a diamond-set bezel totaling 1.35 carats and the team’s star logo at 5 o’clock, also diamond-set
Dallas--Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
The LVMH-owned Swiss luxury brand is now the official timekeeper for the Dallas Cowboys and, as a result, will have its name on the VIP parking entrance to the Cowboys’ stadium, AT&T Stadium, and clocks on the walls throughout the venue.
In addition, a Hublot clock will appear on the stadium’s Jumbotron, one of the world’s largest high-definition screens, for pre-game countdowns when the team is at home.
Hublot also has relationships with the Miami Heat, Los Angeles Lakers and Bayern Munich.
To mark the new partnership, Hublot held a launch party Monday in Dallas. On hand were Cowboys owner and General Manager Jerry Jones plus a number of players, who are now “friends” of the brand: tight end Jason Witten, running back DeMarco Murray, offensive tackle Tyron Smith and wide receiver Dez Bryant, as well as Head Coach Jason Garrett.
Guests who attended the event were able to pre-order the limited-edition watches Hublot created for the partnership, all done in Cowboys silver and blue with the team’s star logo at 5 o’clock, a nod to how many times the franchise has won the Super Bowl.
There is a 45 mm Classic Fusion men’s watch, a 42 mm Classic Fusion for women with diamonds on the bezel and on the star logo, and a 48 mm King Power. All were created in a limited edition of 50.
Hublot will sell the Cowboys-inspired watches in the Dallas area only, at its boutique and a new pop-up store in the Cowboys’ Owner’s Lounge in the stadium. The watches will be available in stores by Thanksgiving, the brand said.
Football is the most popular sport in America, besting basketball, hockey and baseball, with NFL games averaging 25 million viewers each weekend and evening games consistently leading the ratings for primetime television viewing. The 2014 season will kick off Sept. 4, with the Super Bowl champion Seattle Seahawks facing the Green Bay Packers.
The Cowboys, dubbed “America’s team” by some, are one of the NFL’s more popular franchises.
They have won five Super Bowls in their 54-year history. Only one team, the Pittsburgh Steelers, has won more. The Cowboys and the Steelers are tied with the most appearances in Super Bowl history at eight each.
Editors' Picks
Sponsored by
More on Watches
The Latest
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
Weekly QuizAug 13, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales FallIn the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction RecordThe 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with ColorThe expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.
Lab-GrownAug 13, 2026
Jean Dousset Opens Third StoreThe lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.
SourcingAug 12, 2026
Eshed-Gemstar on the Painstaking Process of Cutting ‘The Legacy Emerald’The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.
CrimeAug 12, 2026
Elderly NYC Woman Targeted in Jewelry Swap SchemeTwo suspects offered to trade the woman a “winning” lottery ticket for her jewelry.
SourcingAug 12, 2026
Another Diamond Mine Poised to CloseFinsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.
CrimeAug 12, 2026
Jewelry Store Employee Gets 20 Years to Life in Choking Death of BossMichel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.
MajorsAug 12, 2026
Frederick Goldman Names New SVP of SalesLongtime industry executive Beth Miller has taken on the role.
AuctionsAug 11, 2026
Verdura Unicorn Brooch With Royal Connection Up for Auction The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.
MajorsAug 11, 2026
Signet Jewelers Selects Mattel Exec to Lead Zales, BanterJamie Cygielman will take on the role on Aug. 24.
IndependentsAug 11, 2026
Polly’s Fine Jewelry Co-Owner Richard Moore Dies at 69Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.
ColumnistsAug 11, 2026
Creative Connecting: How to Sell Colored Gemstones to Gen ZDuvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.
Events & AwardsAug 11, 2026
NAJA Announces Lineup For 2026 Fall Virtual ConferenceThe mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.
TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
