Events & AwardsMay 27, 2026
5 Security Tips for Las Vegas Jewelry Market Week 2026This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
WatchesAug 26, 2014
‘America’s Team’ now has a Swiss watch
Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
One of Hublot’s special-edition Dallas Cowboys watches, the 42 mm Classic Fusion for women with a diamond-set bezel totaling 1.35 carats and the team’s star logo at 5 o’clock, also diamond-set
Dallas--Hublot is adding another sport to its list of athletically inclined partnerships, one that is a billion-dollar business in America: football.
The LVMH-owned Swiss luxury brand is now the official timekeeper for the Dallas Cowboys and, as a result, will have its name on the VIP parking entrance to the Cowboys’ stadium, AT&T Stadium, and clocks on the walls throughout the venue.
In addition, a Hublot clock will appear on the stadium’s Jumbotron, one of the world’s largest high-definition screens, for pre-game countdowns when the team is at home.
Hublot also has relationships with the Miami Heat, Los Angeles Lakers and Bayern Munich.
To mark the new partnership, Hublot held a launch party Monday in Dallas. On hand were Cowboys owner and General Manager Jerry Jones plus a number of players, who are now “friends” of the brand: tight end Jason Witten, running back DeMarco Murray, offensive tackle Tyron Smith and wide receiver Dez Bryant, as well as Head Coach Jason Garrett.
Guests who attended the event were able to pre-order the limited-edition watches Hublot created for the partnership, all done in Cowboys silver and blue with the team’s star logo at 5 o’clock, a nod to how many times the franchise has won the Super Bowl.
There is a 45 mm Classic Fusion men’s watch, a 42 mm Classic Fusion for women with diamonds on the bezel and on the star logo, and a 48 mm King Power. All were created in a limited edition of 50.
Hublot will sell the Cowboys-inspired watches in the Dallas area only, at its boutique and a new pop-up store in the Cowboys’ Owner’s Lounge in the stadium. The watches will be available in stores by Thanksgiving, the brand said.
Football is the most popular sport in America, besting basketball, hockey and baseball, with NFL games averaging 25 million viewers each weekend and evening games consistently leading the ratings for primetime television viewing. The 2014 season will kick off Sept. 4, with the Super Bowl champion Seattle Seahawks facing the Green Bay Packers.
The Cowboys, dubbed “America’s team” by some, are one of the NFL’s more popular franchises.
They have won five Super Bowls in their 54-year history. Only one team, the Pittsburgh Steelers, has won more. The Cowboys and the Steelers are tied with the most appearances in Super Bowl history at eight each.
More on Watches
The Latest
ColumnistsMay 27, 2026
What Jewelers Can Learn From Luxury Fashion’s Digital PlaybookHigh-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.
Events & AwardsMay 27, 2026
Couture’s ‘The Iridescence’ Will Showcase 7 Emerging Jewelry DesignersThe designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas ScheduleThe trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas ShowThe Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TrendsMay 26, 2026
Amanda’s Style File: A Cooldown Is ComingBring a cool tone to your summer jewelry with these white metal pieces.
Events & AwardsMay 22, 2026
Instore Buys JA New York ShowThe deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ CollectionThe “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out The updated catalog has a newly dedicated section for gift wrapping.
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
