The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
See Graff’s Diamond-Set ‘Endangered Species’ Watches
The tourbillon watches depict the elephant, tiger, panda, gorilla and rhino.

New York—When Baselworld starts Thursday, Graff will unveil what it describes as one of the most ambitious projects ever undertaken by its watchmakers.
The GyroGraff Endangered Species is a collection of five gold- and diamond-set, one-of-a-kind tourbillon watches depicting animals listed by the World Wildlife Fund as being endangered and even critically endangered—the elephant, tiger, panda, gorilla and rhino.
Four of the five watches will debut at Baselworld.
The animals were created using a combination of diamonds and precious metals—polish rhodium-plated white gold or matte or micro-blasted black gold—with colored stones (cognac-colored sapphires, to be exact) used only on the tiger.
Graff (no relation to the author) said each polished metal part and precious stone is unique in size, weight and cut, and each animal has a specific number of dial components, ranging from 139 for the gorilla to 112 for the panda.
All were individually hand-set into the dial to create the animals, crafting their forms around the GyroGraff signature double-axis tourbillon between 6 and 7 o’clock, the 3-D white gold moon phase indicator at 10 o’clock, and the power reserve indicator at 1 o’clock—a trio of complications Graff says is a first in watch-making.
The dial is midnight-blue aventurine, and the 18-karat white gold case is set with invisible mosaic-set baguettes. The 48 mm watch has a 65-hour power reserve and comes on a black alligator strap with a diamond-set deployment clasp buckle.
Graff is giving a sneak peek of four of the five masterpieces—the rhino will not launch until after the show—on Wednesday, one day ahead of the opening of Baselworld 2019.
The high jewelry house is not releasing prices for the GyroGraff Endangered Species watches, and it is not saying if any of the proceeds from their sale will go toward the WWF or another animal-related organization, noting that it does not disclose pricing or details of transactions.
The Latest

The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Submit your pieces for a chance to win in this year's competition.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.


Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.





















