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SourcingApr 21, 2015
DEF offers retail material for consumer initiative
The Diamond Empowerment Fund has developed materials that can be used by retailers in their stores and online for its “Diamonds Do Good” initiative.
One of the materials that DEF is offering at no cost to encourage discussion between retailers and consumers about the stories behind diamonds is this window cling for display on storefronts.
Chicago--The Diamond Empowerment Fund has developed no-cost materials that can be used by retailers in their stores and online for its “Diamonds Do Good” initiative, which aims to let consumers know the positive impact diamonds have on communities worldwide.
DEF has created a core visual component: the “We support Diamonds Do Good” seal has been made into a window cling to display on the storefront as well as for digital or website use, which clicks through to DiamondsDoGood.com.
Other materials included are training resources for sales associates about the Diamonds Do Good message, counter cards and customer brochures.
DEF also has created a digital brochure on the organization’s mission to share with consumers through social media networks and other digital channels, and a 12-month digital content calendar for the stories behind the diamonds to help retailers plan social media posts on both a monthly and weekly basis.
They are all available to retailers worldwide for free.
These new materials come at a time when customers increasingly want to know that the companies they are doing business with are taking their social responsibility seriously and are being a force for positive change, according to DEF.
Launched in December 2014 with funding from industry leaders and grants from the JCK Industry Fund, the Diamonds Do Good initiative helps tell the positive stories behind diamonds. Its website and accompanying social media initiatives acknowledge the ongoing good of the global diamond and jewelry industries through personal stories.
Retailers also are encouraged to share their own stories of giving back with DEF.
“Every diamond is, by definition, a wonder all the more intriguing because it has borne witness to the origins of our world a billion years ago,” said DEF Executive Director Nancy Orem Lyman.
For more information about Diamonds Do Good and the retail materials available, contact Lyman at n.lyman@diamondempowerment.org or 212-359-4219.
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