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EditorsJan 07, 2014
My New Year’s resolutions
Hannah and I were having a laugh last week about how the calendar date of Jan. 1 inspires people to vow to turn over a new leaf: they are going to lose weight, save more money, be a better all-around person.
Change is difficult. It is a long-term proposition that requires dedication and desire that may not necessarily coincide with Jan. 1 on the Gregorian calendar.
That being said, there’s nothing wrong with using Jan. 1 to set reasonable goals for the year ahead and change things that didn’t work in 2013 or simply are in need of an update.
Here are two of my plans for National Jeweler in 2014.
1) Expanding our metals coverage. The price of gold keeps going down and is expected to drop even more in 2014 while yellow gold rises in popularity. In recent years, NJ has done a newsletter dedicated to silver 12 months out of the year as well as a quarterly one dedicated to platinum. This year, we are changing gears and introducing the Metals Market newsletter.
This newsletter will go out the third Tuesday of every month and will focus on a different metal each month, beginning with gold on Jan. 21. February will be platinum-focused, March will center on silver and April will cover a yet-to-be-determined alternative metal (suggestions welcome).
The metals will repeat in the same cycle twice more throughout the year.
2) Adding antiques. As many might already know our parent company, Emerald Expositions, is in the process of acquiring George Little Management LLC (GLM). GLM produces a number of antique jewelry shows, including the Antique Jewelry & Watch shows in New York, Las Vegas, Los Angeles and Miami Beach.
To this end, National Jeweler plans to add twice-yearly antique and estate jewelry focused newsletters, scheduled for publication in April, before the trade-only Las Vegas Antique Jewelry & Watch Show, and again in September, before the holiday selling season.
The newsletters will focus on what’s happening in the antique jewelry market--what’s hot (avoiding use of the word “new” here) and what jewelers can expect at the shows along with profiles of some interesting players in antique jewelry. Again, any suggestions for content are welcome.
Readers: If
there is anything we are not covering that you would like to read more about, please let us know: michelle.graff@emeraldexpo.com.
Happy New Year. If anybody needs me, I’ll be keeping warm in one of these.
Happy New Year. If anybody needs me, I’ll be keeping warm in one of these.
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