PodcastsJul 22, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
EditorsDec 06, 2013
My love affair with iPad
I was just looking at my credit card accounts online--a dangerous venture at this time of the year--trying to add up just how much I’ve spent shopping on my iPad over the past five months. The answer is quite a bit.
Richelle and Cecilia’s running joke about my relationship with my iPad is both an observation on the rather sad state of my love life and a commentary on the modern-day shopper.
Today, millions of people shop from their mobile devices. This “Cyber Monday,” mobile purchases were up 55 percent year-over-year and totaled nearly 20 percent of all online traffic that day, according to data from IBM Digital Analytics Benchmark.
While smartphones drove more traffic than tablets--about 20 percent of all online traffic vs. 12 percent--tablets accounted for 12 percent of all online sales, double that of smartphones at 6 percent.
For me, the No. 1 advantage of the iPad is its size. It’s not as bulky as a laptop, but bigger than a smartphone. You can curl up in bed with it on a rainy Saturday morning, Earl Grey tea in hand (if you’re so inclined) and order away.
The images on the iPad are stunning, provided the retailer takes the time to ensure their site a) has good images and b) will work on a mobile device. While there was a time when retailers were busy building mobile versions of their full-sized websites, the trend now is to have a responsive site, meaning a site that automatically adjusts to whatever device it is being viewed on, whether it’s a desktop, laptop, tablet or smartphone. The new National Jeweler was built this way.
For anybody interested in doing some mobile-shopping reconnaissance, I think Nine West and Anthropologie both provide an excellent mobile experience.
Now, I know there is an ongoing debate in the jewelry industry about selling online: should retailers, or shouldn’t they? In the end, don’t people want to come in to see/touch/feel jewelry?
Personally, I don’t have a strong opinion either way on this debate. There are too many stores and they are too different to tell Jeweler A in Alabama that they should run their business the same as Jeweler B in New York or Jeweler C in South Dakota.
However, you do have to have a presentable online presence. Your website should
Editors' Picks
Sponsored by
have images that display properly on a smartphone or tablet computer. This is easy enough to check yourself. If it doesn’t, fix it or get someone to fix it for you.
Even if you don’t sell online, being present in the mobile space will attract cross-shoppers: People who looked online, liked what they saw and are coming in to buy it. I do enjoy ordering bedside while I sip my tea, but that doesn’t mean I’ve completely abandoned in-store shopping. I go into stores to physically check out merchandise I like, see what else they have and how they have things paired.
Now, if you’ll excuse me I need to finish the rest of my work so I can clock out for the day and head home. My iPad misses me.
Even if you don’t sell online, being present in the mobile space will attract cross-shoppers: People who looked online, liked what they saw and are coming in to buy it. I do enjoy ordering bedside while I sip my tea, but that doesn’t mean I’ve completely abandoned in-store shopping. I go into stores to physically check out merchandise I like, see what else they have and how they have things paired.
Now, if you’ll excuse me I need to finish the rest of my work so I can clock out for the day and head home. My iPad misses me.
More on Editors
The Latest
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
