Events & AwardsNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
SourcingSep 19, 2018
De Beers Sales Flatline, Alrosa’s Climb
The strongest demand is at the top end of the market, with De Beers allowing sightholders to hold off on buying lower-value rough for now.
De Beers’ rough diamond sales totaled $505 million in its most recent round of sightholder and auction sales, while rival Alrosa reported August sales of $294.9 million, a figure that includes rough and polished diamonds.
New York—The strongest demand for diamonds is coming from the top end of the market currently, with De Beers allowing sightholders to defer on lower-end goods.
The diamond miner and marketer’s most recent sightholder and auction sales totaled $505 million, slightly below the $507 million sold in the same period last year. (The $505 million, it should be noted, is a provisional figure that likely will be revised upward.)
De Beers CEO Bruce Cleaver said at this most recent sight, the company gave sightholders the chance to “re-phase the allocation” of lower-value rough diamonds, meaning it let buyers put off on buying smaller stones for now.
He described rough diamond demand as “stable” ahead of the September Hong Kong Jewellery & Gem Fair, which was held last week but cut one day short after Typhoon Mangkhut slammed into Hong Kong in the midst of the show.
The figure for sightholder and auction sales for the sixth sales cycle, released last month, was revised upward from $530 million to $533 million.
Alrosa, meanwhile, reported year-over-year increases in diamond sales for both the month of August and year-to-date.
The Moscow-based diamond miner sold $294.9 million in diamonds last month—$283.2 million in rough and $11.7 million in polished—a 14 percent year-over-year increase.
In January through August, Alrosa’s sales grew 9 percent year-over-year to $3.32 billion, $3.26 billion in rough and the remaining $67 million in polished.
Deputy CEO for Sales Yury Okoemov said demand for diamonds continues to be positive and is stable across Alrosa’s entire range of diamonds, with higher-priced rough diamonds performing best.
RELATED CONTENT: Alrosa Holds First Sale of Natural Color Diamonds in HKHe said the company maintains a “moderately positive” outlook for the remainder of 2018. Longer term, the growing demand for diamond jewelry in the world’s three main markets, the United States, China and India, will continue to support the industry, he said.
Here is a chart showing the year-over-year comparison for De Beers’ rough diamond sales so far this year. The diamond miner and marketer’s 2018 sales are pacing about 2 percent behind last year’s at $3.93 billion to date.
2017 2018 First sales cycle $729 million $672 million Second $553 million $563 million Third
$586 million
$524 million
Fourth
$522 million
$554 million
Fifth
$541 million
$581 million
Sixth
$576 million
$533 million
Seventh
$507 million
$505 million (provisional)
Eighth
$376 million
Ninth
$466 million
Tenth
$455 million
More on Sourcing
The Latest
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
