Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
The new National Jeweler
As you might have already noticed, National Jeweler has a new look.
Today you, our readers, are consuming news differently, including on your iPhones and iPads, and thus it must be presented in a more visually appealing manner.
The slideshow, or rotator, at the top of the page can now hold up to seven stories -- up from five on the old site -- there is a designated Galleries area for trend stories, our monthly Spotlight pieces and celebrity coverage, and The Week in Photos now has its own space. In addition, we’ve added an in-article gallery option for stories that are better told through photos; this article on Leibish & Co. is one example.
We have replaced the National Jeweler app with what is called a responsive site. This means that our new website will automatically adjust to fit whatever device you are using to read it, whether it’s an iPhone, iPad or desktop computer.
Our newsletters also have been updated, with the goal of making them cleaner and tying their appearance to the look of the new site.
While a visual update was needed, a news site is nothing without great journalists to contribute to it, which is why we are so pleased to add a new member to our editorial team.
Brecken Branstrator joins National Jeweler from a company called M. Shanken Communications, where she worked on a trade publication covering the beer, wine and spirits industry.
She takes on the role of associate editor while Hannah Connorton, who has been covering fashion for us since February 2011, moves up to become our senior editor.
With an expanded staff and a redesigned site, National Jeweler aims to bring you the same great news and information, presented in a manner that is worthy of 2013, 2014 and beyond.
We hope you like it.
Sincerely,
Michelle Graff
Editor-in-Chief
The Latest

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new members’ skills span communications, business development, advocacy, and industry leadership.


The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.






















