Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Undisclosed and still unpunished, part II
I’ve been reading all the reports this week about the next trade “crisis,” the apparently large volumes of undisclosed synthetic melee being mixed in with batches of natural diamonds.
Chaim Even-Zohar kicked off this most recent string of reports in the Oct. 17 issue of Diamond Intelligence Briefs while Martin Rapaport issued a trade alert that same day. JCK’s Rob Bates warned of the possible crisis coming in his blog Wednesday, and undisclosed synthetics were the subject of Edahn Golan’s Memo this week.
Were you surprised to read these accounts? You shouldn’t be.
Do you remember being a little kid and getting away with something you knew you shouldn’t do? Did you try to do it again? The answer is probably, because that’s how humans are built; to constantly test boundaries. We spend the formative years of our life doing just this: essentially, seeing exactly how much we can get away with in our environment.
The same applies here. In May 2012, reports surfaced that a company linked to lab-grown diamond producer Gemesis had submitted a parcel of hundreds of undisclosed synthetics to the International Gemological Institute in Antwerp.
Everybody was up in arms about this scandal when it broke, but where is the case now? Was anybody involved ever punished? Last I heard, law enforcement authorities in Belgium were investigating Gemesis/Su-Raj Diamonds but I've never anything about the outcome of that investigation.
Why doesn’t anybody--the big diamond producers or one of these countless trade organizations that spend all year meeting in various locations around the world--step up, name the companies that are doing this and punish them?
The holidays are getting closer. Everybody in the jewelry industry knows how the consumer media has an acute sense of timing when it comes to airing stories that make the general public wary of jewelry at the worst possible time of the year.
In the past it’s been “blood” diamonds, or lead glass-filled rubies.
In a few weeks, you might see a story about “man-made diamonds” being sold as natural on the Today show or ABC News, with an emphasis on the price difference and how consumers, essentially, are being cheated by jewelers.
Don’t be surprised.
The Latest

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new members’ skills span communications, business development, advocacy, and industry leadership.


The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.






















