The men, one of whom is the late Theodore Shaughnessy’s son, both received 35-year prison sentences.
A New Diamond Ad Campaign Is Coming This Fall
The new consumer-facing campaign from the Natural Diamond Council is set to debut in mid-September.
New York—Diamonds will be getting some advertising love this fall.
The Natural Diamond Council has announced a new global, consumer-facing diamond campaign to premiere mid-September.
In a letter last week from NDC CEO David Kellie to industry members, Kellie said the upcoming advertisements were filmed in July and will star a yet-to-be-named Hollywood celebrity.
“The campaign celebrates the many emotional connections created by diamond jewelry, something that research shows will resonate strongly as we emerge from the crisis,” he wrote.
The marketing initiative will appear on national television in the United States, India and China, as well as across a host of digital channels.
NDC said it plans to work with “key global retailers” for inclusion in their stores and on their digital platforms.
The council also said in market research, its forthcoming initiative ranked in the top 10 percent of all luxury campaigns in creating consumer purchase intent.
NDC is scheduled to unveil the campaign the week of Sept. 14.
Kellie, a longtime marketing executive who has roles at Watches of Switzerland and Ralph Lauren on his resume, took on the NDC CEO role last year, replacing Jean-Marc Lieberherr.
This summer, the Natural Diamond Council adopted its new moniker after previously going by Diamond Producers Association.The organization was founded by the world’s largest diamond miners, including Alrosa, De Beers and Rio Tinto, in 2015 to promote natural diamonds.
They will cover jewelry marketing and product and design trends, and the first session is free.
Learn how to increase customer loyalty and revenue by making JM™ Care Plan a cornerstone of your business plan.
Journalist and watch aficionado Stephen Watson will lead the timepiece publication’s coverage.
After months of pandemic-driven social distancing, restrictions and lock-downs, consumers will be excited to visit your store. Now is the time to ensure you have the right inventory on-hand to capitalize on that excitement!
The inaugural event is tomorrow and will feature four professionals who will talk about their careers and how they got there.