From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Recently, Bierker landed another job through CustomMade.com, which connects consumers and companies with artisans in a variety of fields, including jewelry design.
This time, it was the movie company Warner Bros. that contacted the designer about creating a locket for the new horror movie The Conjuring. Directed by James Wan, of Saw fame, The Conjuring is based on the allegedly true story of a family possessed and terrorized by spirits in their home, an old Rhode Island farmhouse.
Actress Vera Farmiga, who was nominated for an Oscar for Up in the Air and plays real-life ghost-hunter Lorraine Warren in the film, is the one who dons Bierker’s creation.
Bierker said the studio requested something that was “somewhat period,” resembling jewelry from the late 1800s to early 1900s, and completely unique in order to avoid trademark issues.
He only had about nine days to come up with a design but he did it. He made several versions of the same locket in multiple metals including one in sterling silver, which is the one, he believes, Farmiga wears in the movie. He also sent the studio the CAD geometry for the piece, which enables them to do special effects if needed, such as making the locket melt.
“What we had to do is look at the totality of the lockets on the market and come up with something that would be stylistically appropriate but completely unique. As a designer, it’s actually a pretty difficult task to look at something and then pull something out of thin air,” Bierker says. “It’s really cool when you have to think outside the box like that.”
Due to potential copyright issues with Warner Bros., the designer was hesitant to send us a picture of the locket but Farmiga can be seen wearing it in this scene.
Bierker says he hasn’t seen the movie, yet. He is not sure if the locket is intended to possess some special sort of powers, though he does believe it plays a prominent role in the movie’s end.
“Of course, I have to,” he
"You know you are busy when you don't have time to go to the movie your first major prop is in,” he laughs. “R2D2 is still keeping me busy."
I plan to see this movie as well, though I’m not sure why. I watched one of the A Nightmare on Elm Street movies with my brothers and cousins when I was in elementary school and was up all night, prompting my mother, who was up for the entirety of that same night by association, to ban horror-film watching for foreseeable future. (My brother and my boy cousins, by contrast, were not at all bothered by the movie.)
Despite my fears, I continue to torture myself with scary movies into adulthood, long after one would think the desire to defy mother by watching banned films would have dissipated.
Shortly after hanging up with Bierker, I emailed my friend to set up a time to see The Conjuring this coming Friday.
I read a review last night where the writer stated that the movie was so scary they cried. I anticipate sleeping with the lights on all weekend.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























