Editors

Conjuring up connections

EditorsJul 24, 2013

Conjuring up connections

He’s baaack.


Earlier this year, I wrote a story about Pittsburgh-based designer Paul Michael Bierker’s jewelry take on the classic film franchise Star Wars. Connected to a New Jersey couple through the website CustomMade.com, Bierker, of Paul Michael Design, came up with a very creative way of turning the droid R2D2 into an engagement ring.

Recently, Bierker landed another job through CustomMade.com, which connects consumers and companies with artisans in a variety of fields, including jewelry design.

This time, it was the movie company Warner Bros. that contacted the designer about creating a locket for the new horror movie The Conjuring. Directed by James Wan, of Saw fame, The Conjuring is based on the allegedly true story of a family possessed and terrorized by spirits in their home, an old Rhode Island farmhouse.

Actress Vera Farmiga, who was nominated for an Oscar for Up in the Air and plays real-life ghost-hunter Lorraine Warren in the film, is the one who dons Bierker’s creation.

Bierker said the studio requested something that was “somewhat period,” resembling jewelry from the late 1800s to early 1900s, and completely unique in order to avoid trademark issues.

He only had about nine days to come up with a design but he did it. He made several versions of the same locket in multiple metals including one in sterling silver, which is the one, he believes, Farmiga wears in the movie. He also sent the studio the CAD geometry for the piece, which enables them to do special effects if needed, such as making the locket melt.

“What we had to do is look at the totality of the lockets on the market and come up with something that would be stylistically appropriate but completely unique. As a designer, it’s actually a pretty difficult task to look at something and then pull something out of thin air,” Bierker says. “It’s really cool when you have to think outside the box like that.”

Due to potential copyright issues with Warner Bros., the designer was hesitant to send us a picture of the locket but Farmiga can be seen wearing it in this scene.

Bierker says he hasn’t seen the movie, yet. He is not sure if the locket is intended to possess some special sort of powers, though he does believe it plays a prominent role in the movie’s end.

“Of course, I have to,” he
says when asked if he plans to see The Conjuring. “I just need to find time. I’m slammed. It's great.”

"You know you are busy when you don't have time to go to the movie your first major prop is in,” he laughs. “R2D2 is still keeping me busy."

I plan to see this movie as well, though I’m not sure why. I watched one of the A Nightmare on Elm Street movies with my brothers and cousins when I was in elementary school and was up all night, prompting my mother, who was up for the entirety of that same night by association, to ban horror-film watching for foreseeable future. (My brother and my boy cousins, by contrast, were not at all bothered by the movie.)

Despite my fears, I continue to torture myself with scary movies into adulthood, long after one would think the desire to defy mother by watching banned films would have dissipated.

Shortly after hanging up with Bierker, I emailed my friend to set up a time to see The Conjuring this coming Friday.

I read a review last night where the writer stated that the movie was so scary they cried. I anticipate sleeping with the lights on all weekend.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Harwell Godfrey Met Gala brooch with Mediterranean Blue diamond
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready Brooch

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Jewelers of America 20 Under 40 for 2025
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ List

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Sissys Log Cabin Fort Smith Arkansas
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New Store

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Gunderson’s Jewelers
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV Series

The episode about the family-owned jeweler will premiere May 17.

Weekly QuizMay 01, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Zadok Jewelers Austin store
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in Austin

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

Nancy Astor Cartier turquoise and diamond tiara
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to Auction

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

David DeCook Crater of Diamonds State Park 3.81-carat brown Duke Diamond
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Angely Martinez emerald Promise ring
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise Ring

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

Stuller 2025-2026 bridal catalog
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Americut Gems
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple Effect

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Exterior of new David Yurman store in the Miami Design District
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship Store

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

Oscar Heyman emerald and diamond necklace
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for May

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

Jewelers of America logo
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 Scholarships

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

Stock image of an empty clothing store
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff Concerns

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

2025 Instore Jewelry Show Graphic
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and Focus

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

GemWorld GemGuide logo
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian Emeralds

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

Tiffany & Co. Sea Turtle Ring
CollectionsApr 30, 2025
Tiffany & Co. Goes Deep-Sea Diving in New Blue Book

The “Sea of Wonder” collection features pieces inspired by the ocean, from its waves to flora and creatures like urchins and sea turtles.

Golconda Blue
AuctionsApr 29, 2025
‘Golconda Blue’ Diamond Pulled From Auction

The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.

G.B. Heron Jewelers sign
IndependentsApr 29, 2025
Maryland Jeweler to Close After 36 Years

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

National Jeweler Columnist Emmanuel Raheb
ColumnistsApr 29, 2025
Google Ads vs. Social Media Ads: Which Are More Effective?

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Gemfields rough rubies
SourcingApr 29, 2025
Gemfields Mini Ruby Auction Achieves $7M

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.

Counterfeit Van Cleef & Arpels Alhambra jewelry
CrimeApr 28, 2025
Customs Seizes Nearly 2,000 Pieces of Counterfeit Van Cleef & Arpels Jewelry

U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Suzanne Kalan Tech Ring Jacket Collection
TrendsApr 28, 2025
Suzanne Kalan Launches Tech Ring Jacket Collection

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

JCK Industry Fund
Events & AwardsApr 28, 2025
JCK Industry Fund Announces 2025 Grant Recipients

Ten organizations were selected this year.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy