Editors

A history lesson in Vienna

EditorsApr 24, 2013

A history lesson in Vienna

The longer I am in this industry, the more keenly aware I become of how much we can learn about world history through jewelry.


Prior to Baselworld, I took a side trip to Vienna, a mini-vacation before the big show.

Vienna, or “Wien,” is the capital of and the largest city in Austria, located at the edge of the country not far from the nation’s border with Slovakia. It is a beautiful city that is rich in history and, in retrospect, I wish I had given myself more than two days to spend there.

While in Vienna, I had the chance to do a tour, albeit brief, of Schönnburn Palace. Schönbrunn, which means “beautiful spring,” was a summer residence for the rulers of the Habsburg empire and remained an active palace until the downfall of the monarchy in the early 20th century.

My traveling companion and I arrived at Schönbrunn Palace late in the afternoon on Monday, following many hours that day at another Vienna landmark, the Belvedere, also a fantastic former palace that now houses an art museum containing many works by the famed Austrian artist Gustav Klimt. The most well-known Klimt work, “The Kiss,” hangs in the Belvedere.

But I digress. We only had about 40 minutes to do a tour at Schönbrunn so only saw a very small section of the enormous residence, but that still was enough time for a small bit of jewelry history to creep into my visit.

One of the former residents of Schönbrunn mentioned during my audio-guided tour was Austrian Emperor Franz Joseph I, whose brother, my pre-recorded hand-held guide said, was a man named Maximilian who was shot to death in Mexico.

This name, and his unfortunate fate, rang a bell for me and for good reason: in 2010 I covered the sale of the 39.55-carat “Emperor Maximilian Diamond” by Christie’s in New York, even making the trip uptown to the auction house to see the stone in person.

Although the stone is not of great color---it’s an I, which pales, or should I say darkens, in comparison to most of the stones the big auction Emperor-Maximilian-Diamondhouses sell, which are usually D’s and E’s---the diamond is relatively large and has an interesting history.

As the legend goes, the Archduke was wearing the diamond in a pouch around his neck when he faced the firing squad around 1866. The stone somehow made it back across the Atlantic to his wife, Princess Charlotte of Belgium, and its whereabouts were unknown for decades until it resurfaced in 1919.

From there, it passed through the hands of several gem dealers, including Laurence Graff who bought it at Christie’s in 1982 for $762,000. Christie’s sold it again in 2010 for $1.8 million.

This obviously is not the only important jewel to have passed through the hands of the one-time rulers of Austria. Franz Joseph’s wife “Sisi,” a very famous figure in Austrian history, likely had quite a collection as well. Perhaps I can learn more about it during my next trip to Austria, which almost certainly will include a second visit to Schönbrunn.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy