The peachy hue also marks the program’s 25th anniversary.
Why Nick Cannon Is Talking About Diamonds
The Diamond Producers Association has tapped the “America’s Got Talent” host for a new short film, the second installment in its “Real is Rare” campaign.
New York--The Diamond Producers Association has tapped a popular TV show host for the next installment of its “Real is Rare” campaign.
The organization partnered with Nick Cannon--host of “America’s Got Talent,” MTV’s “Wild N’Out,” and ex-husband of Mariah Carey--to create “Why Real is Rare,” a short film that explores how and when couples realize their connection has become a commitment.
In the clip, Cannon interviews six real couples to share the moments that shaped their relationships, the challenges they’ve faced and what it is that they think makes their commitment the real deal.
The “docu-short,” as the DPA is referring to it, launched Tuesday on its YouTube channel and will live there, as well as on the campaign’s website.
It is the latest element in the DPA’s integrated marketing campaign, following closely behind the debut of the DPA’s first two commercials, “Wild & Kind” and “Runaways.”
“This campaign explores the delta between being connected and having a connection,” said DPA Chief Marketing Officer Deborah Marquardt. “It’s common today to have hundreds, if not thousands, of connections. People are ‘connected’ online 24/7, but the ability to find someone special and have a genuine emotional, physical and spiritual connection with them feels more rare than ever before. The moments when couples realize ‘this is it’ are as precious and individual as a diamond itself.”
Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
The wedding band company is also accusing its former customer of removing watermarks from Lashbrook images for its own use.
It provides a timeline for the implementation of new restrictions, but no details.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”
Additional lots will be offered in the Fine Jewels online sale through Dec. 7.
Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.
The Indian jewelry giant has opened locations in Houston and Frisco, Texas.
The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.