The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
See the World’s Largest Flawless Heart-Shaped Diamond
The “Graff Venus” weighs in at 118.78 carats.

London--Graff Diamonds has unveiled what it reports to be the world’s largest D flawless heart-shaped diamond, which it has dubbed the “Graff Venus.”
The stone weighs in at a whopping 118.78 carats. It’s a type IIa diamond, meaning it has no visible nitrogen impurities. It is also free of fluorescence and, according to Graff, boasts excellent symmetry.
“The stone itself is beyond words,” said Graff Diamond Chairman Laurence Graff. “It is the most beautiful heart-shape diamond I have ever seen.”
The stone was cut from a 357-carat rough diamond discovered at Lesotho’s Letšeng mine in 2015. It sold for $19.3 million at tender.
The stone was so large that Graff had to develop special tools to cut it. From the time the diamond that became known as the Graff Venus was discovered, the process of analyzing, mapping, cutting and polishing took 18 months in total.
“We were given a once-in-a-lifetime opportunity with the Graff Venus and we created absolute perfection. I am proud to say that we delivered the very best,” said Laurence Graff.
Graff Diamonds said it has cut and polished more than half of the 20 largest diamond discovered this century.
The Latest

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.


When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.























