The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
See the World’s Largest Flawless Heart-Shaped Diamond
The “Graff Venus” weighs in at 118.78 carats.

London--Graff Diamonds has unveiled what it reports to be the world’s largest D flawless heart-shaped diamond, which it has dubbed the “Graff Venus.”
The stone weighs in at a whopping 118.78 carats. It’s a type IIa diamond, meaning it has no visible nitrogen impurities. It is also free of fluorescence and, according to Graff, boasts excellent symmetry.
“The stone itself is beyond words,” said Graff Diamond Chairman Laurence Graff. “It is the most beautiful heart-shape diamond I have ever seen.”
The stone was cut from a 357-carat rough diamond discovered at Lesotho’s Letšeng mine in 2015. It sold for $19.3 million at tender.
The stone was so large that Graff had to develop special tools to cut it. From the time the diamond that became known as the Graff Venus was discovered, the process of analyzing, mapping, cutting and polishing took 18 months in total.
“We were given a once-in-a-lifetime opportunity with the Graff Venus and we created absolute perfection. I am proud to say that we delivered the very best,” said Laurence Graff.
Graff Diamonds said it has cut and polished more than half of the 20 largest diamond discovered this century.
The Latest

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.


The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.





















