Sponsored by the Gemological Institute of America
‘EBay Authenticate’ Expands to Fine Jewelry
More than 45,000 pieces of diamond and gemstone jewelry verified by third-party professionals are now available on the marketplace.

San Jose, Calif.—EBay Authenticate will now include the fine jewelry category.
The online marketplace announced Tuesday it will expand the program—initially launched for luxury handbags in 2017, followed by luxury watches this fall—to offer shoppers more than 45,000 pieces of diamond and gemstone jewelry verified by professional authenticators.
The authenticated jewelry items include engagement rings, wedding bands, loose diamonds and gemstones, and other fine, vintage and fashion jewelry, ranging in price from $250 to more than $20,000.
According to an eBay spokesperson, only “Top Rated Sellers” who have been pre-vetted and have their jewelry certified by select gemological laboratories can currently sell jewelry through the eBay Authenticate service.
The same goes, almost, for watches: only Top Rated Sellers who have been vetted by independent experts can sell through the eBay Authenticate service.
The spokesperson also confirmed that the pre-approved eBay Top Rated Sellers are responsible for handling the authentication costs from the certified laboratories themselves.
To celebrate the fine jewelry launch, the marketplace is offering a number of special deals and discounts on select authenticated jewelry pieces, including 2-carat round-cut diamond hoop earrings in 14-karat white gold for $999.99, an 8.55-carat diamond bracelet in 14-karat white gold for $6,999.99 and 1/2-carat diamond stud earrings in 14-karat white gold for $319.99.
EBay said 50,000 jewelry items are sold per day on the site, with one diamond ring being sold per minute.
The Latest

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.