Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Etsy Manufacturing launches in beta mode
Etsy’s newest venture, Etsy Manufacturing, brings manufacturers into the website’s artisan world in an effort to connect them with Etsy sellers.

New York--Etsy officially has launched the beta version of its newest venture, Etsy Manufacturing, which brings manufacturers into its artisan world in an effort to connect them with Etsy sellers.
Etsy Manufacturing, which can be found online here, gives Etsy sellers the chance to seek out and pair up with manufacturers in four industries: jewelry and metalwork, apparel and textile, machining and fabrication, and printing.
For jewelry designers, Etsy Manufacturing takes them through the process of finding a match based on what it is exactly they need help with--such as benchwork, engraving or stone setting--what materials they’re using, and/or where the manufacturer needs to be based. It then gives them with a list of manufacturers that fit their needs.
On the new site, each manufacturer has a profile page to be able to tell their story and include photographs of their work and their facility. Etsy also said that it’s running a photography pilot for manufacturers to have their spaces photographed, courtesy of the website.
Since they made the announcement about the new marketplace last month and began accepting applications, Etsy said they’ve received interest from more than 500 manufacturers in the United States and Canada.
They cover a wide range of businesses, from startups to older, family-run factories, and even other Etsy sellers themselves who’ve collaborated with other sellers in a production capacity in the past.
Etsy is using the beta (test) phase to continue to grow the community of manufacturing partners.
The launch of Etsy Manufacturing is just the latest development in the growing world of handmade goods.
E-commerce giant Amazon announced earlier this month that it has officially launched its answer to Etsy, Handmade at Amazon, which currently offers more than 80,000 items made from sellers in the United States as well as 60 countries around the globe.
In addition to every artisan having their own profile describing how their products are made, each product page also features a location icon to allow buyers to purchase locally. The e-tailer also is adding Handmade items to its Amazon Prime program.
The Latest

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.


The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.

The Swiss watchmaker is changing up its executive leadership team as part of a restructuring.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The “What’s Your Signature?” campaign invites women to think about how they see themselves.

The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.

Rob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.

The Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.

With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.

The retailer failed to file its annual report on time and said it may issue a going concern warning.

Smith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.

John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.

Founder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.

“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.

“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

Both its mines faced challenges last year, from operational issues to disruptions in the market.

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.




























