Technology

Blue Nile store to open in New York mall

TechnologyMay 10, 2015

Blue Nile store to open in New York mall

The online retailer revealed a bit more about its plans to open a store where consumers can try on--but not buy--jewelry during the company’s earnings call Friday morning.

Seattle--Blue Nile revealed a bit more about its plans to open a store where consumers can try on--but not buy--jewelry during the company’s earnings call on Friday morning.

The company confirmed that the store will be, as previously speculated, in Roosevelt Field, a mall in Garden City (Long Island), N.Y. that is home to a Kay Jewelers, Zales, Na Hoku, Rolex, Swarovski and a Fast-Fix jewelry store and repair shop, as well as an Apple store and mid-tier retailers such as Ann Taylor, Gap and Aldo.

A Blue Nile spokesman declined to reveal exactly when the store will open but, when asked about its size and location, said it would be a “small space” near Macy’s and the yet-to-open Lord & Taylor store.

Roosevelt Field is the same mall where Blue Nile set up a try-on-but-don’t-buy showcase within a Nordstrom store, an experiment that has now ended. The Seattle-based e-tailer also had a showcase in the Nordstrom flagship in Seattle.

The store, Blue Nile’s first standalone physical space, is designed just as a place for customers to try on Blue Nile jewelry. Any purchases still must be made online, at least for now.

In addition, New York is one of the states where Blue Nile already must collect sales tax, as all online retailers have been required to do so in the Empire State since 2008. So, having this “webroom concept experience,” which constitutes a physical presence in the state, won’t change anything tax-wise for the e-tailer in New York.

The company’s revelations about its latest retail experiment came during the its first quarter results conference call, held Friday morning.

The e-tailer reported that sales in the period ending April 5 fell short of its expectations due to softness in the high-end market--the company said it sold $2 million less of products over $50,000 during the quarter--and in an industry that CEO Harvey Kanter described as “experiencing overall challenges.”

Total sales reached $106.5 million, a 3 percent increase when compared with the first quarter 2014. Net income totaled $1.2 million, and was flat year-over-year. Gross profit as a percent of net sales improved slightly, from 18.4 percent to 18.8 percent, due to fewer big sales, which generally have slimmer margins.

U.S. engagement ring sales were up 2 percent, from $59.7 million to $61.0 million, with the company moving more units at lower price points.

Non-engagement ring

sales declined 0.3 percent. Kanter said that sales of fashion jewelry were up year-over-year but wedding band sales were flat, despite the fact that Blue Nile was less promotional with that category.

 International net sales were up 9 percent (16 percent at constant exchange rates), from $17.9 million to $19.5 million.

Despite a first quarter that fell short of expectations, Blue Nile executives said they are maintaining their guidance for the fiscal year. They added that they expect diamond prices, which have been falling, to stabilize and then increase in the second half of the year.

During the first quarter, Blue Nile announced that its next branded line of engagement rings and fashion jewelry would be with Colin Cowie, who also is going to serve as a spokesperson for the e-tailer. A well-known wedding designer, Cowie already is familiar to many in the jewelry industry because of his previous partnership with the Platinum Guild International (PGI USA).

The Cowie-branded line of baubles joins a growing collection of branded merchandise on Blue Nile, which also has lines of bridal and fashion jewelry created with fashion designers Zac Posen and Monique Lhuillier.

Editor’s note: This story has been corrected to reflect the fact that the yet-to-open department store that Blue Nile will be located near is a Neiman Marcus, not a Lord & Taylor, as previously reported. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

New Cartier store at Los Angeles airport
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Instappraise and NAJA logos
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025

Two scholarships are available, one for new and non-members and another for NAJA certified members.

Day’s Jeweler’s Tuscan Village Location Painting
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth Location

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Gemfields emeralds, rubies, sapphires
SourcingMay 19, 2025
State of Colored Stones: The Big Three in the Modern World

Sapphires, emeralds, and rubies are finding their place in a U.S. market captivated by the gemstones once referred to as “semi-precious.”

Weekly QuizMay 15, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Saks on Amazon flagship window
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online Storefront

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

Graphic for My Next Question webinar with guest Peter Smith
Recorded WebinarsMay 16, 2025
Watch: Physical Retail Is Not Dead

Peter Smith joined Michelle Graff to chat about the state of brick-and-mortar stores and share a few book and podcast recommendations.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Tejen Candy Bowl Torque Necklace
CollectionsMay 16, 2025
Piece of the Week: Tejen’s ‘Candy Bowl’ Torque Necklace

The necklace features a candy-colored Australian white opal in 18-karat Fairmined gold, as the brand was named a Fairmined ambassador.

1 Camilla Dietz Bergeron.jpg
Supplier BulletinMay 15, 2025
Treasure Hunting at the Las Vegas Antique Jewelry and Watch Show

Sponsored by the Las Vegas Antique Jewelry and Watch Show

The Mediterranean Blue diamond
AuctionsMay 15, 2025
'The Mediterranean Blue' Diamond Sells for $21M at Sotheby’s

A private American collector purchased the 10-carat fancy vivid blue diamond.

Jessica McCormack Fruit Salad Campaign Imagery
CollectionsMay 15, 2025
Jessica McCormack’s ‘Fruit Salad’ Collection Is Fresh for Summer

The designer has taken the appeal of freshly picked fruit and channeled it into a capsule collection of earrings, necklaces, and pendants.

Stock image of diamonds
SourcingMay 15, 2025
Tariffs Take Toll on India’s Gem and Jewelry Industry in April

The country’s gem and jewelry exports fell 5 percent year-over-year last month, while imports declined 18 percent.

Disability advocate Catarina Rivera, JVC ADA compliance guide, circle of hands wearing jewelry
Policies & IssuesMay 15, 2025
State of Retail: How to Better Serve Customers With Disabilities

Around 54 million Americans and counting live with a disability. Here’s how to make your jewelry store and website more accessible.

Sekou Andrews
Events & AwardsMay 15, 2025
Poet Sekou Andrews to Give Closing Keynote at Converge

The event is also accepting poster submissions now through June 16.

Pope Francis
Policies & IssuesMay 14, 2025
Here’s What Happened to Pope Francis’ Ring

Before Pope Leo XIV was elected, a centuries-old procedure regarding the late pontiff’s ring was followed.

1998 Cosmograph Daytona, Ref.16516 Rolex
AuctionsMay 14, 2025
Custom Rolex Pulled From Sotheby’s Sale

The one-of-a-kind platinum Rolex Cosmograph Daytona was estimated to fetch up to $1.7 million.

Jeweler Constance Polamalu at Bloomstone, a store that specializes in lab-grown diamonds
Lab-GrownMay 14, 2025
State of Diamonds: What’s Next for Lab-Grown Diamonds?

While the product has entrenched itself in the market, retailers and consultants are assessing the next phase of the category’s development.

Surveillance footage Tiffany & Co. Seattle robbery
CrimeMay 14, 2025
Seattle Detectives Seek Public’s Help in Tiffany & Co. Robberies

The police are trying to identify the man suspected of robbing two Tiffany & Co. locations in the area.

Jeff Corey, new chairperson of the board for the Jewelers Board of Trade
MajorsMay 14, 2025
Jeff Corey Elected Chair of JBT Board

The well-known Maine jeweler takes over for Brian Fleming and will serve a one-year term.

Foundrae Ingot Pendant
Policies & IssuesMay 14, 2025
Foundrae Donates $11K to Ethical Metalsmiths

The donation was the result of the brand’s annual Earth Day Ingot event.

Eiseman Jewels ribbon cutting ceremony
IndependentsMay 13, 2025
Eiseman Jewels’ Renovated Dallas Store Is Bigger and Better

Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.

Diamond Council of America
MajorsMay 13, 2025
DCA Announces New Learning Platform, Course Updates

The nonprofit has made updates to the content in its beginner and advanced jewelry sales courses.

Malyia McNaughton and Elyssa Jenkins-Pérez
MajorsMay 13, 2025
BIJC Launches New Education Fund

BIJC President Malyia McNaughton will shift roles to lead the new foundation, and Elyssa Jenkins-Pérez will succeed her as president.

Harwell Godfrey Snake Giza Ring, Foundrae Mind, Body Soul Story Necklace, Tiffany & Co. Tiffany Titan By Pharrell Williams Bracelet
TrendsMay 13, 2025
State of Jewelry Design: The Top 10 Jewelry Trends of the Past Decade

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

Lightbox’s Reminiscence Poet earrings in 14-karat white gold with lab-grown diamonds
Lab-GrownMay 12, 2025
Lightbox to Go Dark by Summer, De Beers Says

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Stock image of shipping containers
Policies & IssuesMay 12, 2025
Tariffs on Chinese Imports Temporarily Slashed as U.S.-China Reach Deal

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy