Guzema Debuts First Colored Gemstone Jewelry
The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The “Celestial Blue” capsule collection features designs centered on aquamarine, each handcrafted in 18-karat gold and designed to reflect “the brilliance of the cosmos and the wearer’s own inner light,” the brand said.
Master artisans selected the gemstones, their cerulean color evoking the calm depths of water and the expansive spirit of the stars, Guzema said.
The line is inspired by the celestial and the cerebral, the brand said, with styles that “mirror the vastness of space and the intimacy of reflection.”
It features the brand’s signature minimalist aesthetics and refined lines through pieces like the “Nebula” earrings and “Celestial” choker, which reinterpret planetary loops and galactic movement in modern forms.
“These are jewels that honor your place in the universe — elegant, sophisticated, and astrally charged,” Guzema said.
The brand said it chose the azure stone for the capsule collection because it embodies clarity, strength, and transcendence.
“It’s the sublime beauty of the azure sky, the empyreal meeting of sea and heavens — familiar yet spiritual, comforting yet vast,” the brand said.
The collection campaign features Olympic freediver Kateryna Sadurska, a figure Guzema said explores both the physical depths of the ocean and the emotional depths of self.
“Even if we control our own reality to some extent, there are forces far greater than us,” Sadurska said in a conversation with the brand about her experiences.
“Sometimes it’s worth trusting them — surrendering, instead of resisting. I never dreamed of becoming a champion or an athlete. But I’ve always been in love with water. For 25 years, I’ve followed that pull — and it continues to reveal something new.”
The Celestial Blue collection is available now on the Guzema Fine Jewelry website.
The Latest

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The new facility was also designed to better serve its growing customer base in Canada.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.


It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.






















