Guzema Debuts First Colored Gemstone Jewelry
The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The “Celestial Blue” capsule collection features designs centered on aquamarine, each handcrafted in 18-karat gold and designed to reflect “the brilliance of the cosmos and the wearer’s own inner light,” the brand said.
Master artisans selected the gemstones, their cerulean color evoking the calm depths of water and the expansive spirit of the stars, Guzema said.
The line is inspired by the celestial and the cerebral, the brand said, with styles that “mirror the vastness of space and the intimacy of reflection.”
It features the brand’s signature minimalist aesthetics and refined lines through pieces like the “Nebula” earrings and “Celestial” choker, which reinterpret planetary loops and galactic movement in modern forms.
“These are jewels that honor your place in the universe — elegant, sophisticated, and astrally charged,” Guzema said.
The brand said it chose the azure stone for the capsule collection because it embodies clarity, strength, and transcendence.
“It’s the sublime beauty of the azure sky, the empyreal meeting of sea and heavens — familiar yet spiritual, comforting yet vast,” the brand said.
The collection campaign features Olympic freediver Kateryna Sadurska, a figure Guzema said explores both the physical depths of the ocean and the emotional depths of self.
“Even if we control our own reality to some extent, there are forces far greater than us,” Sadurska said in a conversation with the brand about her experiences.
“Sometimes it’s worth trusting them — surrendering, instead of resisting. I never dreamed of becoming a champion or an athlete. But I’ve always been in love with water. For 25 years, I’ve followed that pull — and it continues to reveal something new.”
The Celestial Blue collection is available now on the Guzema Fine Jewelry website.
The Latest

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.


The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

From Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.

The trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.

Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.

Sponsored by American Gem Trade Association

In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.

The jewelry giant will relocate its existing facility to a larger space in Anne Arundel.

The designer, who is the creative force behind her namesake brand, has now started a new mini line focusing on chains for fathers and sons.

The awards include tuition for a course at the Swiss lab, economy flights, and hotel accommodation.

The 21-day program was designed to help jewelry retailers identify opportunities and eliminate inefficiencies with AI.

A set of four Patek Philippe “Star Caliber 2000” pocket watches is part of Sotheby’s upcoming auction in Abu Dhabi.

The Brazilian jeweler’s latest book marks her namesake brand’s 25th anniversary and tells the tale of her worldwide collaborations.

The Submariner Ref. 1680 with a Tiffany & Co. dial came from the original owner, who won it as a prize on the game show in the 1970s.

The new integration allows users to manage shipments directly from the Shopify dashboard.

At Converge 2025, Editor-in-Chief Michelle Graff attended sessions on DEI, tariffs, security, and more. Here are her top takeaways.

Six people were shot last week at an Oakland cash-for-gold shop as employees exchanged gunfire with individuals trying to rob the store.

The jeweler has expanded its high jewelry offering, which launched last year, with new pieces featuring its cube motif that debuted in 1999.

Ben Bridge Jeweler and Lux Bond & Green were a part of the pilot program.

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.