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The Spectrum Pieces I Can’t Stop Thinking AboutFrom a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
TechnologyDec 17, 2013
Michael Hill now selling jewelry online
Retail chain Michael Hill International has launched four new interactive e-commerce sites in Australia, Canada, New Zealand and the United States to support the brand’s expansion across major markets.
New York--Retail chain Michael Hill International has launched four new
interactive e-commerce sites in Australia, Canada, New Zealand and the
United States to support the brand’s expansion across major markets.
The websites have a new brand design, more than 2,500 products
as well as a charm bracelet builder and a user-generated content,
including shopper comments and reviews and a platform that allows them
to share their personal stories and photos.
The site is responsive, meaning it will adjust to whatever
device the user is viewing it on: desktop, tablet or smartphone.
Michael Hill partnered with e-commerce consultancy Amblique and
global e-commerce provider Demandware to launch the new e-commerce
sites.
“Michael Hill International is entirely dedicated to our current
expansion strategy for the brand, which combines a continually strong
brick-and-mortar store offering with a substantial investment in digital
e-commerce,” said CEO Mike Parsell. “A solid e-commerce platform is
paramount to the brand’s growth and customer experience, therefore we’re
thrilled with the Amblique partnership and new omni-channel service.”
The company currently operates 280 stores across the four markets, including eight in the United States following its recent closing of one location.
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