CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
FinancialsFeb 25, 2021
Retail Sales Growth in 2021 Depends on Vaccines, Says NRF
The National Retail Federation is optimistic about the year ahead, so long as the vaccine rollout goes according to plan.
Retail sales are expected to grow between 6.5 percent and 8.2 percent to more than $4.33 trillion in 2021, according to the National Retail Federation.
Washington, D.C.—The National Retail Federation’s annual forecast called for a strong year ahead as the vaccine rollout continues.
Retail sales are expected to grow between 6.5 percent and 8.2 percent to more than $4.33 trillion in 2021.
In a media call about the results, CEO Matthew Shay said the U.S. hasn’t seen this level of sales growth since 2004, noting the average growth has been 4.5 percent over the past five years.
Retail sales grew 6.7 percent year-over-year in 2020 and 3.9 percent in 2019.
“We continue to be optimistic that in the aggregate, macroeconomic conditions are very healthy and will continue to improve,” said Shay.
Online sales in 2021 are expected to grow between 18 percent and 23 percent to between $1.14 trillion and $1.19 trillion.
The NRF expects to see job gains between 220,000 and 300,000 jobs per month while GDP growth is expected to be between 4.5 and 5 percent.
“This forecast is a snapshot based on the current economic environment,” cautioned Shay, as some uncertainty remains.
NRF Chief Economist Jack Kleinhenz noted the economy’s trajectory is dependent on the effectiveness of the vaccine and its distribution.
The worst-case scenario, said Kleinhenz on the call, includes mutations of the virus or a vaccine that is ineffective.
Presuming that vaccination efforts are successful, Kleinhenz expects the economy to see its fastest growth in more than two decades.
Kleinhenz highlighted several factors to back up the NRF’s optimism, including a second year of “extraordinary savings,” record high stock valuations, increasing home prices, and low interest rates.
Stimulus checks have been especially helpful in boosting consumer spending, he said, particularly for the unemployed and the lower and middle classes.
“The consumer certainly has purchasing power and is willing to spend and we believe that’s going to be important,” said Kleinhenz.
The more affluent consumers have not been spending as much in comparison, he said.
About one-third of stimulus dollars go toward spending with another one-third going to savings and the remaining one-third paying down debt, noted Kleinhenz.
Retailers have benefited from a shift to goods from services over the last nine to 10 months, but the pendulum may swing in the other direction going forward, he said.
As life returns closer to normal, Kleinhenz said consumers will still spend on retail goods, but will spend on services as well, which accounts for 70 percent of consumer spending.
Buying online will stick around, he said, as consumers enjoy the convenience and product selection.
The NRF said it will update its estimates as available data and other factors change.
More on Financials
The Latest
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
TrendsApr 02, 2026
Michelle Yeoh Fronts New Mikimoto Campaign The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
