WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
FinancialsJan 15, 2021
Signet’s Holiday Saved by Online Shoppers
The jewelry giant’s online sales surged 61 percent year-over-year during the holiday season.
The new Royal Asscher collection at Signet-owned banner Jared performed well this holiday season.
Akron, Ohio—Signet Jewelers Ltd.’s overall 2020 holiday sales were flat, though online sales soared by double digits.
On Thursday, the jewelry giant reported a preliminary sales total of $1.8 billion for the nine-week period ended Jan. 2, flat to last year.
Same-store sales—which includes both physical and e-commerce sales—rose 6 percent year-over-year. Online sales surged 61 percent year-over-year, while brick-and-mortar sales fell 4 percent.
As of Jan. 2, Signet had 2,866 locations. It has closed 355 of the 380 stores it plans to shutter this fiscal year.
“Our results were driven by new digital and fulfillment capabilities, increasingly personalized and insight-based marketing, banner portfolio differentiation, and a strong merchandising strategy that included competitive newness and a strengthened core assortment, all of which increased conversion, attracted new customers, and increased market share,” CEO Virginia Drosos said in the release announcing the retailer’s holiday results.
In North America, same-store sales were up 8 percent. The number of transactions rose 4 percent while average transaction value was up 2 percent.
Online sales in the region shot up 58 percent while brick-and-mortar sales were down around 1 percent.
Sales in bridal and fashion categories climbed by double digits on a same-store sales basis, said Signet, due to new products and a strong core assortment.
In the U.K., the governmental lockdown sent same-store sales tumbling 19 percent year-over-year, though online sales nearly doubled, up 93 percent.
Signet increased its e-commerce fulfillment capacity to five times that of the last holiday season, delivering 98 percent of customer orders on time in North America.
New selling capabilities, including buy online pick-up in-store (BOPIS), ship from store (SFS) and virtual selling, were also highlights of the retailer’s holiday season.
Looking at its U.S. banners, including Zales and Kay Jewelers, all posted positive same-store sales.
At Zales and Piercing Pagoda, popular with gift-givers and self-purchasers, fashion jewelry sales were especially strong.
At Kay Jewelers, bridal jewelry, particularly the newer Leo’s Ideal Cut and First Light lines, was a top seller.
At Jared, the Royal Asscher and Pnina Tornai collections were the standouts.
Existing lines, like Center of Me at Kay and Vera Wang at Zales, also did well.
Looking to the fourth quarter, Signet expects to see same-store sales increase 4 to 5 percent, with total sales of $2.10 billion to $2.12 billion.
More on Financials
The Latest
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
