Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Erin Limas Earns Borsheims Award
The jeweler gives the “Ike It” award annually to one employee who demonstrates excellent customer service, loyalty and dedication.

Omaha, Neb.—Borsheims has announced the winner of its annual “Ike It” Award.
The recipient is Chief Financial Officer Erin Limas, who has worked for Borsheims for more than three decades.
Borsheims employees nominate and select the winner of the Ike It Award, based on their excellent customer service, commitment, hard work, loyalty and dedication.
Limas began her career as an accountant at Borsheims in 1987, where she worked her way up the ranks, earning her CFO title in 1996.
She has served as a project leader on many company projects and implemented the store’s inventory tracking and selling system. She’s managed lease negotiations, major remodels and helped launch the first Borsheims website.
In a press release, the company said Limas “is known for her intensity, enthusiasm, insight, and humor and is always willing to pitch in wherever she is needed.”
President and CEO Karen Goracke added, “Erin’s undying passion, dedication, and loyalty to Borsheims combined with her knowledge and business acumen have helped to guide us.
“Erin is always looking to the future and makes sure the rest of us are, too. She exemplifies everything the Ike It Award stands for.”
The Ike It Award was created in 1992, the year following beloved employee Ike Friedman’s death.
The award represents Borsheims’ key values, including a willingness and enthusiasm to help others.
The Latest

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.


“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

The deadline to submit is June 16.

Supplier Spotlight Sponsored by GIA

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.