The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.
Erin Limas Earns Borsheims Award
The jeweler gives the “Ike It” award annually to one employee who demonstrates excellent customer service, loyalty and dedication.

Omaha, Neb.—Borsheims has announced the winner of its annual “Ike It” Award.
The recipient is Chief Financial Officer Erin Limas, who has worked for Borsheims for more than three decades.
Borsheims employees nominate and select the winner of the Ike It Award, based on their excellent customer service, commitment, hard work, loyalty and dedication.
Limas began her career as an accountant at Borsheims in 1987, where she worked her way up the ranks, earning her CFO title in 1996.
She has served as a project leader on many company projects and implemented the store’s inventory tracking and selling system. She’s managed lease negotiations, major remodels and helped launch the first Borsheims website.
In a press release, the company said Limas “is known for her intensity, enthusiasm, insight, and humor and is always willing to pitch in wherever she is needed.”
President and CEO Karen Goracke added, “Erin’s undying passion, dedication, and loyalty to Borsheims combined with her knowledge and business acumen have helped to guide us.
“Erin is always looking to the future and makes sure the rest of us are, too. She exemplifies everything the Ike It Award stands for.”
The Ike It Award was created in 1992, the year following beloved employee Ike Friedman’s death.
The award represents Borsheims’ key values, including a willingness and enthusiasm to help others.
The Latest

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.


Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
























