TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
MajorsAug 01, 2019
Pandora Plans Brand Relaunch for Late August
The company will unveil its revamped store design and new products at an event in Los Angeles.
Pandora’s sterling silver Dino the Dinosaur charm ($40) is listed as trending on its website. The Danish jewelry company is looking to relaunch its brand, best known for its charm bracelets.
Copenhagen, Denmark—Pandora will kick off its brand relaunch on Aug. 28 with an event in Los Angeles, the company announced Wednesday.
Around 400 guests will attend to take a first look at the brand’s revamped store layout and aesthetic, which the company said focuses on “discovery and collectability.”
Pandora will also unveil new products, including its autumn 2019 collection, during the event. The company said it plans to launch design collaborations with global franchises, and partner with celebrities, influencers and other organizations to market its jewelry.
The rollout will take place over the second half of 2019 into next year, with the first rebranded store opening in the U.K. followed by stores in key markets, including China and Italy.
A company spokesperson told National Jeweler Wednesday that dates have not yet been announced for the opening of new stores in the United States. Photos of the new stores and products are not yet available.
Pandora also plans to overhaul its ecommerce presence, introducing new online stores and refreshing its presence on partner sites such as Tmall, an Alibaba-owned e-tailer.
The redesign is the next step in the company’s Programme Now, a turnaround plan designed to reignite the brand best known for its charm bracelets, which have been waning in popularity.
The plan, which includes cutting back on the number of promotions and closing stores, aims to reduce annual costs by DKK 1.2 billion ($177 million) by the end of 2020 to fund the relaunch.
“The event in Los Angeles marks the beginning of our journey to become more relevant for consumers,” Pandora CEO Alexander Lacik said in the press release announcing the relaunch.
Lacik said the company has received “very positive” feedback to marketing efforts conducted earlier this year and is looking forward to showing consumers “a fresher and more contemporary Pandora.”
The company had more relaunch-related news earlier this week, announcing Monday that human resources veteran Erik Schmidt has joined Pandora as its chief HR officer.
“At the core of this transformation stands the need to support and develop our global workplace and our employees in the best possible way. This requires an HR executive with extensive global transformation experience as well as operational experience from some of our key markets, and that is what Erik Schmidt brings to Pandora,” Lacik said.
Previously, Schmidt was chief human resources officer at Britax, a child safety products company. He has also served in HR positions at HSBC,
Avis, General Electric, Lego and Diageo.
Current SVP Group HR Mads Kamp will leave the company in August following a short overlap period with Schmidt.
Lacik said in a press release that he agreed with Kamp’s decision to leave following “significant changes in requirements for this position.”
Current SVP Group HR Mads Kamp will leave the company in August following a short overlap period with Schmidt.
Lacik said in a press release that he agreed with Kamp’s decision to leave following “significant changes in requirements for this position.”
More on Majors
The Latest
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
