AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
MajorsAug 01, 2019
Pandora Plans Brand Relaunch for Late August
The company will unveil its revamped store design and new products at an event in Los Angeles.
Pandora’s sterling silver Dino the Dinosaur charm ($40) is listed as trending on its website. The Danish jewelry company is looking to relaunch its brand, best known for its charm bracelets.
Copenhagen, Denmark—Pandora will kick off its brand relaunch on Aug. 28 with an event in Los Angeles, the company announced Wednesday.
Around 400 guests will attend to take a first look at the brand’s revamped store layout and aesthetic, which the company said focuses on “discovery and collectability.”
Pandora will also unveil new products, including its autumn 2019 collection, during the event. The company said it plans to launch design collaborations with global franchises, and partner with celebrities, influencers and other organizations to market its jewelry.
The rollout will take place over the second half of 2019 into next year, with the first rebranded store opening in the U.K. followed by stores in key markets, including China and Italy.
A company spokesperson told National Jeweler Wednesday that dates have not yet been announced for the opening of new stores in the United States. Photos of the new stores and products are not yet available.
Pandora also plans to overhaul its ecommerce presence, introducing new online stores and refreshing its presence on partner sites such as Tmall, an Alibaba-owned e-tailer.
The redesign is the next step in the company’s Programme Now, a turnaround plan designed to reignite the brand best known for its charm bracelets, which have been waning in popularity.
The plan, which includes cutting back on the number of promotions and closing stores, aims to reduce annual costs by DKK 1.2 billion ($177 million) by the end of 2020 to fund the relaunch.
“The event in Los Angeles marks the beginning of our journey to become more relevant for consumers,” Pandora CEO Alexander Lacik said in the press release announcing the relaunch.
Lacik said the company has received “very positive” feedback to marketing efforts conducted earlier this year and is looking forward to showing consumers “a fresher and more contemporary Pandora.”
The company had more relaunch-related news earlier this week, announcing Monday that human resources veteran Erik Schmidt has joined Pandora as its chief HR officer.
“At the core of this transformation stands the need to support and develop our global workplace and our employees in the best possible way. This requires an HR executive with extensive global transformation experience as well as operational experience from some of our key markets, and that is what Erik Schmidt brings to Pandora,” Lacik said.
Previously, Schmidt was chief human resources officer at Britax, a child safety products company. He has also served in HR positions at HSBC,
Editors' Picks
Sponsored by
Avis, General Electric, Lego and Diageo.
Current SVP Group HR Mads Kamp will leave the company in August following a short overlap period with Schmidt.
Lacik said in a press release that he agreed with Kamp’s decision to leave following “significant changes in requirements for this position.”
Current SVP Group HR Mads Kamp will leave the company in August following a short overlap period with Schmidt.
Lacik said in a press release that he agreed with Kamp’s decision to leave following “significant changes in requirements for this position.”
More on Majors
The Latest
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
