CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
FinancialsFeb 07, 2019
Pandora to Buy Back Inventory, Cut Size of Sell-In Package
It’s part of the beleaguered bead brand’s effort to turn the company around.
Pandora is in the midst of a two-year turnaround plan that aims to “Reignite a Passion for Pandora” and includes the introduction of additional new product, like the “Reflextions” bracelet with clip-on charms that came out in November 2018.
Copenhagen, Denmark—Buying back inventory from wholesale partners and cutting back on both promotions and the size of sell-in packages are a few of the pieces of Pandora’s two-year turnaround plan.
Called Programme NOW and initially introduced in November, the plan’s next steps were outlined in detail Tuesday as Pandora also laid out what ails the company.
The list of problems detailed likely will not surprise any jeweler who carries—or carried—the bead brand.
Pandora acknowledged that it has high brand awareness but no real identity.
Consumers are no longer excited by its beads, which it said are the “backbone” of the company.
That, in turn, has forced it to hold more sales to get rid of product that’s not moving—training consumers to never buy at full price—and left stores with a “cluttered assortment presentation” and a “build-up of inventory,” Pandora said.
In 2019, the Copenhagen-based company said it will cut back on the number of promotions between major gift-giving holidays and initiate an inventory buyback program in selected markets.
Though details on the buyback program are still being worked out, a Pandora spokesman told National Jeweler that the United States would be among those “selected markets” but the inventory “cleanup” will not be nearly as large as the buyback conducted in 2011-2012.
“It is also certain,” he noted, “that we will rely on our partners to jointly solve the challenge … As always, the U.S. will continue to do a garden cleaning in the spring as they have always done. Additional garden cleaning will be determined based on stock levels at a later date.”
Pandora also will reduce the price of its sell-in packages for retailers by 20 to 30 percent on average.
The plans announced earlier this week followed the November news that Pandora will pull back on concept store openings and stop buying back franchises from retailers.
In an interview published Feb. 1, Sid Keswani, the new head of the Americas for Pandora, told JCKOnline.com that the company considers its franchisees to be its “strong partners,” an apparent shift in strategy for a company once intent on cutting out retailers and running as much of its global store network as possible.
Also planned for 2019 are a rebranding, new advertising campaign, another new bracelet following the fall 2018 introduction of “Reflextions,” creation of an online bracelet builder and the debut of a new store concept.
Editors' Picks
Sponsored by
Details on the next steps in Pandora’s turnaround plan were released alongside 2018 results COO Jeremy Schwartz,who is running the company alongside CFO Anders Boyers until a new CEO is found, termed “disappointing.”
The bead and jewelry brand saw worldwide like-for-like sales slip 4 percent year-over-year, including a 7 percent drop in the fourth quarter.
Total sales hit DKK 22.8 billion ($3.47 billion), up 3 percent year-over-year.
In the U.S., which is Pandora’s largest market, like-for-like sales were flat while total sales declined 5 percent to DKK 4.88 billion ($743.2 million).
New concept stores—Pandora opened 67 in the U.S. last year—and online sales drove revenue, while physical stores continued to struggle and jewelers who carry Pandora either cut back on their inventory or dropped the brand entirely.
The Copenhagen-based company forecasts a revenue decline of 3 to 7 percent for 2019.
More on Financials
The Latest
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
Weekly QuizApr 16, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
MajorsApr 20, 2026
Kendra Scott Names New CFO, Chief Business OfficerThe jewelry retailer plans to open 20 new stores this year and expand into new product categories.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
MajorsApr 17, 2026
QVC Group Files for Chapter 11 BankruptcyThe retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
