The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Signet Jewelers Fined $11M Over In-Store Credit Cards
The jewelry giant disputed allegations that its in-store credit practices were deceitful but said it will pay the fine to put an end to litigation.
Akron, Ohio—Signet Jewelers has agreed to pay $11 million in fines after its in-store credit practices caught the eye of regulatory agencies, though the jewelry giant has not admitted to any wrongdoing.
Sterling Jewelers, the unit comprised of Kay Jewelers and Jared the Galleria of Jewelers along with a few regional brands, has been ordered to pay $10 million to the U.S. Consumer Financial Protection Bureau and $1 million to the office of New York Attorney General Letitia James.
James accused the company of pushing employees to sign customers up for in-store credit cards by setting sign-up quotas and linking the number of customers signing up to employees’ performance reviews and compensation.
The New York attorney general also said Sterling misled customers into thinking they were signing up for a rewards program but then used their information to file credit card applications. Consumers didn’t know they had signed up for a credit card until they received a credit report inquiry or the card showed up in their mailboxes.
Even in situations when customers knew they were applying for credit cards, employees allegedly misrepresented the terms by telling customers they were being enrolled in “no interest” promotional financing plans when, in fact, there were monthly financing fees.
Lastly, the attorney general’s office said consumers were enrolled in credit insurance—a type of policy that pays off a debt in the case of an unforeseen circumstance—connected to their in-store credit cards without their knowledge or consent.
“By tricking consumers into enrolling in store credit cards, Sterling Jewelers betrayed customers’ trust and violated the law,” James said in an official statement. “This settlement holds the company accountable for its misconduct and ensures that no more consumers are deceived.”
Signet said in a statement that while it disagrees with the allegations, the company has chosen to settle to avoid the time and cost of continued litigation.
“We have used this opportunity to internally reaffirm the transparency and fairness of our credit-related policies, and we look forward to continuing to provide our customers with access to suitable credit options,” the jewelry retailer said.
Signet took a deep dive into its credit practices back in 2016 after analysts began commenting on the amount of subprime debt weighing heavy on its books, meaning the company might have been lending to too many consumers with low credit scores.
The company announced plans to outsource its credit portfolio back in May 2017, selling $1 billion worth
The Consumer Financial Protection Bureau notified Signet in September 2017 via a letter that its Office of Enforcement might recommend legal action against the company for violating provisions of the Consumer Financial Protection Act of 2010 and the Truth in Lending Act.
In addition to paying the fines, Signet will be required to thoroughly inform consumers about the in-store credit cards and credit insurance as well as complete a written compliance progress report for James’ office, as per a consent order filed in federal court in New York City.
The $11 million pre-tax charge will be recognized in the company’s fiscal fourth quarter results, which it is slated to report in March.
The Latest

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.


Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

Those born in June can celebrate with pearl, alexandrite, and moonstone jewelry.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.























