Located in NorthPark Center, the revamped store is nearly 2,000 square feet larger and includes the first Tudor boutique in Dallas.
Amazon Expands Prime Day Again
Starting on July 16, this year’s event is 36 hours long and features exclusive launches, Whole Foods deals and pop-up events.

Seattle--Amazon’s Prime Day is back and bigger than ever.
Prime Day will start at 12 p.m. PST/3 p.m. EST on July 16 and will run through July 17, making it 36 hours total and six hours longer than last year’s 30-hour shopping event.
It will feature more than one million deals exclusive to Prime members in the U.S., U.K., Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium and Austria, as well as four new countries: Australia, Singapore, Netherlands and Luxembourg.
Amazon has added a number of new features to this year’s event, like Prime Day Launches, giving Prime members access to exclusive new items, content and special edition launches from well-known and emerging brands.
For the first time, it also has looped upscale grocery chain Whole Foods (which it now owns) into the Prime Day activities: Prime members will receive an additional 10 percent off hundreds of sale items throughout Whole Foods Market stores as well as discounts on select products.
Additionally, from July 14 to 17, Amazon Prime Rewards Visa card members with an eligible Prime membership will get 10 percent back when shopping at Whole Foods.
To help build excitement around Prime Day, giant Amazon boxes will make their way to New York City, Los Angeles, London, Tokyo and Milan, where they will be opened to reveal a pop-up event “in a nod to the unparalleled benefits that come with a Prime membership including music, video, gaming and more,” Amazon said.
Consumers across the world can join in on the festivities at Amazon.com/UnboxingPrimeDay.
Prime Day 2018 also will feature 50 percent more Spotlight Deals, its deepest discounts on top brands and popular products, as well as double the deals on Amazon devices.
Amazon said last year its 2017 Prime Day--which was six hours longer than the 2016 event--was its biggest sales day in company history, reporting that sales during the event were up by more than 60 percent when compared with the same 30-hour period in 2016.
The Latest

As a nod to the theme of JCK Las Vegas 2025, “Decades,” National Jeweler took a look back at the top 10 jewelry trends of the past 10 years.

The company plans to halt all consumer-facing activity this summer, while Lightbox factory operations will cease by the end of the year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Following weekend negotiations, the tax on Chinese goods imported into the United States will drop by 115 percent for the next 90 days.


“Artists’ Jewelry: From Cubism to Pop, the Diane Venet Collection” is on view at the Norton Museum of Art through October.

The deadline to submit is June 16.

Supplier Spotlight Sponsored by GIA

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

The miner announced plans to recommence open-pit mining at Kagem.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.