EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
TechnologyJul 12, 2017
Amazon’s 2017 Prime Day Was Its Biggest Sales Day Yet
The 30-hour-long event broke records again, surpassing both Black Friday and Cyber Monday for the e-tailer.
Seattle--Sales on Amazon Prime Day 2017, which officially kicked off Monday evening, surpassed Black Friday and Cyber Monday to make it the biggest sales day in company history, the e-tailer said Wednesday morning.
This year, Amazon made Prime Day bigger and broader in an effort to pull more consumers into its Prime membership.
It was 30 hours long, versus 24 last year, and offered in three additional countries--China, India and Mexico--bringing the total reach of the sales event to 13 nations worldwide.
It seems like the move was the right one, as sales this year were up by more than 60 percent when compared with the same 30-hour period last year, Amazon reported.
The company said year-over-year sales growth for small businesses and entrepreneurs who sell on the e-commerce site was even more than that.
While Amazon hasn’t provided specific sales figures for the day, Business Insider reported last week that JP Morgan analysts were estimating Amazon could rake in $1 billion on Prime Day, representing a 55 percent increase over last year.
What Amazon did report is that “tens of millions of Prime members made a purchase on Prime Day 2017,” representing more than a 50 percent increase on the prior year. Additionally, more new members joined Prime than on any other single day in the e-tailer’s history (again, exact numbers weren’t revealed.)
Overall, the most popular purchase was the Echo Dot, Amazon’s audio-enabled speaker that can act as a personal home assistant (its price dropped $15 on Prime Day to $34.99.) In fact, Prime members purchased seven times more Amazon Echo devices globally than on Prime Day 2016.
Excluding Amazon devices, the top sellers in the U.S. were a multi-use programmable pressure cooker and a DNA test.
Interestingly, the pressure cooker also was a top seller in Canada, along with an eight-pack of rechargeable AA batteries.
Meanwhile, in the U.K. the best-selling products were a smart plug that works with Alexa and the Sony Playstation 4, and in France and Belgium they bought up PlayStation Plus memberships and the complete set of “Game of Thrones,” seasons 1 through 6, on Blu-Ray.
In the U.S., the most popular themes to shop by were Home Chefs, Techies and For the Home.
Amazon started Prime Day, a day of deep website-wide discounts open only to those who sign for the e-tailer’s Prime membership, in 2015.
The day has grown in sales every year
but also has evolved in terms of quality of experience for shoppers.
The first year brought so many complaints from consumers that the hashtag #PrimeDayFail was popping up everywhere. Last year, there were some complaints about issues with adding items to carts.
This year, though, things appeared to go more smoothly, with fewer complaints circulating the Twittersphere.
The first year brought so many complaints from consumers that the hashtag #PrimeDayFail was popping up everywhere. Last year, there were some complaints about issues with adding items to carts.
This year, though, things appeared to go more smoothly, with fewer complaints circulating the Twittersphere.
More on Technology
The Latest
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
