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Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
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Tacori Restructuring the Way It Works with Retailers
The brand is instituting three-person teams to work more effectively with stores.
Los Angeles--Starting this week, Tacori is restructuring the way it works with its retailers to maximize efficiency.
The brand is combining its sales and customer service teams, and each retail account will have access to three team members rather than a sole territory manager.
The team members will consist of a business growth leader, territory development manager and a customer excellence representative.
Under the new model, the business growth leader will be in charge of strategic planning, while the territory development manager will act on strategy implementation, follow-through, analysis and recommendations for each of its retail accounts on orders, trends, best-sellers and exchanges.
The customer excellence representative, meanwhile, will focus on customer service available six days a week, reporting and restocking.
“The world demands more coverage from the brands they love, and this is Tacori’s way of adapting to that demand,” Tacori CEO Paul Tacorian told National Jeweler. “We believe that our retail partners have this same expectation, and we’re proactively restructuring the business for what the future requires.
“Our ‘one team’ strategy replaces an old, outdated system where one territory manager was solely responsible for all elements of account and territory management.”
The strategy is part of Tacori’s “2x” goal to double its sales per region, while launching twice as many products, marketing assets and doubling its trainings.
“As we evolve from the past perspective of selling and into the future of strategically serving our clients, we are taking the next steps into the transformation of Tacori,” Tacorian said. “As we continue to think about relevance in our industry, our spirit is not that of a sales team; we are strategic partners.”
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