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Stuller’s Latest Offerings Focus on Personalization
Lab-grown diamonds also make an appearance in the supplier’s new 800-page catalog.
Lafayette, La.--Stuller’s latest catalog has something for everyone, including those interested in lab-grown diamonds.
Stuller’s Jewelry 2018-2019 catalog presents 800 pages of product from which retailers can choose.
Highlights include a new section solely devoted to personalized jewelry options and stud earrings that offer lab-grown diamonds as an alternative to mined diamonds.
A new section also focuses on wedding day jewelry.
“Jewelry celebrates life’s most special moments,” founder and CEO Matt Stuller said. “And this new catalog gives jewelers 800 pages of options to consider when they’re helping their customers select something that will be treasured for a lifetime.”
The company aimed to make its latest offerings easier for jewelers to navigate by adding colored tabs to easily switch between different product categories and QR codes that connect directly to the Stuller website.
Stuller also noted that for religious jewelry, they’ve alphabetized their selection of saint medals and added a special patronage guide for easy reference.
The catalog can be browsed online by category or jewelers can purchase hard copies through the company’s website.
To promote the latest catalog, Stuller has launched a contest on Pinterest, inviting users to follow the company, then pin their favorite style from the catalog on their Pinterest boards, putting #MyStullerStyle and the catalog page number in the caption.
By entering, users can win prizes valued at up to $500. The “Pin It to Win It” contest ends Oct. 20. Those without Pinterest accounts can e-mail their favorite style to stuller@stuller.com.
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