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The fashion trade journal, which was a daily publication at one point, also laid off eight people.
New York--Women’s Wear Daily has ceased publication of its now-weekly magazine and laid off eight staff members, a spokesperson for Penske Media Corporation confirmed to National Jeweler.
The fashion industry trade journal, which was once a daily newspaper, now will produce print editions for key markets and collection seasons only as it diverts resources to online content.
WWD, which is also known as “the Bible of fashion,” was started in 1910 by Edward Fairchild.
The publication changed hands several times over the years--Fairchild Publications was sold by the Walt Disney Company to Advance Publications (parent company of Condé Nast), which in turn sold WWD to Penske Media Corp.--and in March 2015 cut back from daily to weekly publication.
Now, the publication will focus its efforts online with its daily digital content delivery system that brings its readers fashion, beauty and retail news every morning in the Digital Daily edition of WWD.
The Penske spokesperson said while eight employees were let go when production of the weekly magazine was halted, the publication has hired for three new editorial positions in recent weeks and will continue to fill editorial openings to support new columns and features such as WWD Dirt, CEO Talks and Digital Download.
“We have listened to our readership and re-examined our technology platform in an effort to bring our dedicated readers the news, with the frequency and with the business intelligence needed by the industry,” said Editor-in-Chief Miles Socha, who succeeded longtime WWD editorial head Ed Nardoza in December. “Personally, I am excited to dive into a new era for digitally driven media.”
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