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The Gifting Gap: How to Market Jewelry Beyond the HolidaysEmmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.
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Brilliant Earth Set to Open Fifth Physical Location
The fine jewelry retailer will debut a new 2,000-square-foot showroom in San Diego in late March.
Brilliant Earth will open its fifth physical location next month in San Diego, joining showrooms already open in San Francisco, Boston, Chicago and Los Angeles, the last of which is pictured here.
San Francisco--Brilliant Earth is set to open its fifth brick-and-mortar location when it opens a new showroom in San Diego in late March.
The location will contain approximately 2,000 square feet of retail space on the third floor of La Plaza La Jolla, an open-air shopping destination in the city that features a curated selection of boutiques, restaurants and personal services.
The aesthetic of the Brilliant Earth showroom will be unique to San Diego, including French doors that open onto a terrace with ocean views and a “Southern California ambiance” created by La Plaza’s open design and Spanish-Moroccan architectural elements.
And like other Brilliant Earth showrooms, the San Diego location will allow for walk-ins as well as provide shoppers with the opportunity for a one-hour personalized consultation with a jewelry specialist.
Brilliant Earth said most customers that visit its showrooms do so to use the create-your-own-ring process to personalize setting, metal type and center gemstone or diamond. Customers can place their order while they’re in the showroom or after their appointment, online or with their jewelry specialist.
The company also has some items available for immediate purchase within the showrooms, including a selection of the most popular engagement rings preset with certified diamonds, vintage one-of-a-kind pieces and fine jewelry, including diamond and gemstone pendants, earrings and bracelets.
The company already has showrooms in San Francisco, Los Angeles, Boston and Chicago. Additional openings are planned for this year, but a spokesperson for Brilliant Earth declined to give further information on that.
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